Microsoft cuts marketing jobs | How one entrepreneur launched a whole new type of drink

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Campaign: Brands July 21, 2017

Brand news and analysis, powered by Marketing Microsoft UK confirms sales and marketing job cuts Emily Tan Microsoft UK has notified some of its employees that their jobs are under consideration or that their positions may be eliminated, confirmed a spokeswoman. No1 Rosemary Water: the drink that definitely doesn't make you age backwards Simon Gwynn David Spencer-Percival read about the incredible longevity of the people of Acciaroli, southern Italy, and wanted some of their secret sauce for himself - so he created a whole new type of drink. Getting his story across, though, has required careful navigation. Men are 'more responsive' to online ads Omar Oakes Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. Juicero and the maker's mistake Ian Leslie Maybe we should aim to make half the stuff we usually do but make it twice as good, Ian Leslie argues. How automotive brands can win over the always-on consumer Thomas Stelter With self-driving vehicles and ride-sharing apps, car marketers must adapt to an ever-changing, technological landscape. Facebook battles fake news with editorial rights Babar Khan Javed Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links. Chartered Institute of Marketing ups focus on strategic marketing in new platform Simon Gwynn Marketers need to speak up about the value they contribute to organisations, the chief executive of CIM has warned, after the professional body unveiled a new strategy. Campaign TV: Winter is here for King's (Landing) Cross James Page Sky, Transport for London and Exterion Media created "Stark" makeovers for London's largest stations to celebrate the launch of the latest Game of Thrones season. Microsoft's profits up 26% thanks to success of cloud platforms Emily Tan Microsoft's earnings for the financial year ending 20 June are up 26% year on year to $21.2bn (£16.32bn) on the back of a strong final quarter. Brexit deal to include years of free movement Emily Tan The British cabinet has conceded to free movement of people for up to four years after Brexit, a senior source has reportedly said. Wins this week: MillerCoors, Green & Black's, Sunny, NSPCC Staff Campaign's round-up of account moves across advertising and media Aardman and Independent Films launch joint production offer Omar Oakes Aardman Studios and Independent Films are joining forces to offer a combined live action and animated video offer for clients with tight budgets. Promoted Cannes Perspectives: Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Promoted The great British postcard competition Saxoprint Answers on a postcard - which images capture Britain today? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Account Manager £30000 - £32000 per annum + Discretionary bonus, Gym membership Gabriele, London Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london Head of Brand Competitive + benefits Chelsea FC, London Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London

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