Monday, 3 July 2017

YouTube offers $3 refunds to advertisers | How Wimbledon is growing its brand beyond tennis

Campaign Breakfast Briefing

Campaign Breakfast Briefing
July 03, 2017
YouTube 'offers $3 refunds' to advertisers amid brand safety fears
YouTube 'offers $3 refunds' to advertisers amid brand safety fears

Omar Oakes

Companies are reportedly being offered as little as $3 (£2.31) in refunds by YouTube after they pulled ads earlier this year that appeared on extremists' websites.

Wimbledon is growing its global brand beyond tennis
Wimbledon is growing its global brand beyond tennis

James Ralley

How Wimbledon intends to broaden The Championships' global appeal, according to the head of marketing and commercial at the All England Lawn Tennis & Croquet Club

Arena Media picks Sarah Treliving as MD
Arena Media picks Sarah Treliving as MD

Omar Oakes

Arena Media has appointed Sarah Treliving, MediaCom's managing partner, head of digital, as the Havas media agency's managing director.

MediaLink CEO Michael Kassan: It's a
MediaLink CEO Michael Kassan: It's a "brave new world for Cannes Lions"

Michael Kassan

Cannes Lions is a precursor for what's next in the world of marketing, and newcomers have always met with opposition, he says.

Promoted
"When it comes to the pinch, human beings are heroic"

Georganna Simpson

George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story.

Bridging the gap between creative and programmatic
Promoted
Bridging the gap between creative and programmatic

Matthew Chapman

It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up?


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