The five things you need to know today

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Campaign 18:05 July 04, 2017

The five things you need to know today Most read Baby Dove ads criticised over public breastfeeding portrayal Emily Tan A Baby Dove campaign highlighting different parenting styles has drawn criticism for supporting those who are against breastfeeding in public. Advertising How Heineken's 'Trailblazers' cut through borders to harness global talent Graham Bird Global creative businesses must reach new highs but with the speed of the modern age, writes MPC's chief commercial officer. Tech Why voice search will become a vital channel to engage consumers Matt Bush Brands must think about how their user experience will convert into voice search, writes Google UK's director of agencies. Marketing Weetabix picks Davies as top marketer Omar Oakes Francesca Davies has been appointed as Weetabix's new marketing director to replace the brand's long-serving top marketer Sally Abbott. Media Channel 4 snaps up McDonald's to sponsor UEFA Women's Euro 2017 coverage Simon Gwynn Clare Balding will host Channel 4's coverage of Uefa Women's Euro 2017, in which both England and Scotland are bidding for glory. Also in the news How I went from foster care to winning an award in Cannes Naomi Taylor won the student award at the inaugural VOWSS, a showcase at Cannes Lions of the best short films and ads by women. She looks back at what got her here. Drum picks CHI's Verdi to lead creative department as ECD Drum, Omnicom Media Group UK's content agency, has hired CHI & Partners' Monty Verdi as its executive creative director in a newly-created role. Thomas Cook picks Asda digital specialist to head UK marketing Thomas Cook has appointed Chris Chalmers, the digital marketing director at Asda, as the travel company's UK marketing and e-commerce director. Promoted Cannes Perspectives: Is in-house agency production really best for you and your ad? Steve Davies, APA In-house ad production has many benefits for the agency, but clients should be quick to question it Promoted Cannes Perspectives: 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Board Account Director / Group Account Director Around £75k + excellent benefits MODA consult, London (Central), London (Greater) Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Digital Project Manager £1 per annum + Competitive salary + significant benefits The Great & The Good, London Product Owner £40000 - £75000 per annum The Great & The Good, London Brand Engagement Director - Brand Consultancy - London £100000 - £120000 per annum DNA Recruit, London, City of London Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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