Kerry Foods hires AB InBev marketing chief Robinson | Microsoft consumer marketing director: Getting things wrong is natural | Channel 4 snaps up McDonald's to sponsor UEFA Women's Euro 2017 coverage

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Campaign: Brands July 04, 2017

Brand news and analysis, powered by Marketing Kerry Foods hires AB InBev marketing chief Robinson Simon Gwynn Nick Robinson, formerly UK marketing director at Budweiser owner AB InBev, is joining Kerry Foods as chief marketing officer. Microsoft consumer marketing director: Getting things wrong is natural Paul Davies Paul Davies, Microsoft's consumer marketing director, shares his career advice. Channel 4 snaps up McDonald's to sponsor UEFA Women's Euro 2017 coverage Simon Gwynn Clare Balding will host Channel 4's coverage of Uefa Women's Euro 2017, in which both England and Scotland are bidding for glory. How 'life brands' can serve a social purpose Helen Edwards More than ever, we need brands that reflect our identity even as we change. Weetabix picks Davies as top marketer Omar Oakes Francesca Davies has been appointed as Weetabix's new marketing director to replace the brand's long-serving top marketer Sally Abbott. How Heineken's 'Trailblazers' cut through borders to harness global talent Graham Bird Global creative businesses must reach new highs but with the speed of the modern age, writes MPC's chief commercial officer. It's time to ditch the millennial tag Richard Huntington Categorising people by the year they were born is not just bullshit, it is demeaning to our customers and, frankly, to our industry. Baby Dove ads criticised over public breastfeeding portrayal Emily Tan A Baby Dove campaign highlighting different parenting styles has drawn criticism for supporting those who are against breastfeeding in public. Samsung innovation chief: define your brand purpose, not just brand promise Sonoo Singh Pio Schunker, senior vice-president, global head of integrated marketing at Samsung Global, talks about the need for iconic brands to resolve tensions and transcend functionality. Thomas Cook picks Asda digital specialist to head UK marketing Omar Oakes Thomas Cook has appointed Chris Chalmers, the digital marketing director at Asda, as the travel company's UK marketing and e-commerce director. DCMS renamed department for digital, culture, media and sport Omar Oakes The government department representing the creative industries and media sector has had a name tweak to include digital in the name. Jicwebs goes full-time to deal with online ad fraud and brand safety Emily Tan Jicwebs has launched itself as a full-time operating limited company helmed by Richard Foan, who has left ABC after 33 years to focus on Jicwebs as its executive chairman. Promoted Cannes Perspectives: Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Promoted Cannes Perspectives: The need for youth in creativity Ian Wharton, AKQA Youth brings with it a fearlessness and creative freedom that can offer some invaluable lessons for the wider industry If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Account Manager £30,00 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater)

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