Latest brand news for Wednesday 5th July

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Campaign: Brands July 05, 2017

Brand news and analysis, powered by Marketing Why a kiss isn't just a kiss for Absolut Simon Gwynn Absolut is marking its long-standing support for LGBT rights with a provocative new film created by Bartle Bogle Hegarty. Tesco introduces contactless Clubcard and joins up with Uber Simon Gwynn Tesco has unveiled a series of improvements to its Clubcard loyalty scheme, including a contactless card and improved app. How Jayanta Jenkins is helping Twitter find its voice Brittaney Kiefer Fresh from a Cannes Lions victory, Twitter's global group creative director tells Brittaney Kiefer how he is defining the brand with a social purpose. Whatever the intention, Baby Dove's new campaign is validating bigots Jules McKeen By trying to encourage debate, Baby Dove is legitimising ethically and legally questionable views, writes Jules McKeen. Snapchat in talks with TV presenter who cried foul over Snap Maps Emily Tan Following Loose Women presenter Nadia Sawalha's viral video (with 26 million views and counting), Snap says it is in discussions with Sawalha and her team about the issue. TV sponsorship makes brands appear more successful, research finds Simon Gwynn A new study commissioned by Thinkbox has suggested a number of ways that brands benefit from sponsoring popular TV shows. Engine goes sticky note mad to celebrate Pride Simon Gwynn Engine has built a rainbow-coloured installation from 10,000 sticky notes on its London office building to mark the launch of its new LGBT+ network and partnership with Stonewall. Electrolux awards global advertising to Anomaly Omar Oakes Home appliance maker Electrolux has appointed Anomaly to handle its global advertising as it seeks to produce more localised marketing across Europe. Does the world really need a smart condom? Jess McGillivray Is it time for tech companies to put vanity gadgets to one side and focus on delivering positive social change in the real world? Why charities need to stop the bland marketing and rediscover their creative purpose Chris Arnold New legislation gives charities an opportunity to wind the clock back a decade and return to a more honest level of engagement, says Creative Orchestra founder Chris Arnold. The future of search for brands is to be heard Guy Phillipson With voice activated searches set to rise, 'share of voice' has a new, important meaning for brands. Movers and shakers: Paddy Power, Formula One, MC&C, BBC Creative Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Watch: How hard can it be to come up with brilliant ads on huge, interactive screens? Suzanne Bidlake Partners Andrews Aldridge ECD Aaron Goldring gives his take in the third in our 2017 series sparking fresh ideas in digital out-of-home. Promoted Take a risk - lead the change Eleanor Kahn "We can get better and better. The disruption hasn't even started," says MediaCom's Sue Unerman during a round-table discussion. Is it time to stop accepting change and start orchestrating it? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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