Wednesday, 5 July 2017

Absolut's provocative campaign celebrates acceptance | Agency goes sticky note mad for Pride

 

Campaign: Agencies

Campaign: Agencies
July 05, 2017
Why a kiss isn't just a kiss for Absolut
Why a kiss isn't just a kiss for Absolut

Simon Gwynn

Absolut is marking its long-standing support for LGBT rights with a provocative new film created by Bartle Bogle Hegarty.

Publicis' Sadoun comes out fighting after Cannes pullout attacks
Publicis' Sadoun comes out fighting after Cannes pullout attacks

Gemma Charles

Publicis Groupe chief executive Arthur Sadoun has delivered a bullish defence of his decision to withdraw the network from trade events and flagship award shows such as Cannes Lions.

How Jayanta Jenkins is helping Twitter find its voice
How Jayanta Jenkins is helping Twitter find its voice

Brittaney Kiefer

Fresh from a Cannes Lions victory, Twitter's global group creative director tells Brittaney Kiefer how he is defining the brand with a social purpose.

Engine goes sticky note mad to celebrate Pride
Engine goes sticky note mad to celebrate Pride

Simon Gwynn

Engine has built a rainbow-coloured installation from 10,000 sticky notes on its London office building to mark the launch of its new LGBT+ network and partnership with Stonewall.

Rightmove searches for creative agency
Rightmove searches for creative agency

Gurjit Degun

Rightmove, the online property site, is on the hunt for a new creative agency.

Mother taps Craigie Atherton for chief production officer
Mother taps Craigie Atherton for chief production officer

Gurjit Degun

Mother has appointed Matt Craigie Atherton to join the agency's leadership team in the newly-created role of chief production officer.

Electrolux awards global advertising to Anomaly
Electrolux awards global advertising to Anomaly

Omar Oakes

Home appliance maker Electrolux has appointed Anomaly to handle its global advertising as it seeks to produce more localised marketing across Europe.

Ocean and Campaign's digital creative contest is back
Ocean and Campaign's digital creative contest is back

Suzanne Bidlake

Campaign and Ocean, the premium digital out-of-home media owner, have launched their eighth annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques.

Movers and shakers: Paddy Power, Formula One, MC&C, BBC Creative
Movers and shakers: Paddy Power, Formula One, MC&C, BBC Creative

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

The future of search for brands is to be heard
The future of search for brands is to be heard

Guy Phillipson

With voice activated searches set to rise, 'share of voice' has a new, important meaning for brands.

Cannes Perspectives: Tomorrow's tech, today's paradox
Promoted
Cannes Perspectives: Tomorrow's tech, today's paradox

Tham Khai Meng, Ogilvy & Mather

With software, systems and even stores being developed that can change our reality, where does that leave creatives?

TRENDING

The xx's new music video is also a Calvin Klein ad
The xx's new music video is also a Calvin Klein ad

Brittaney Kiefer

Calvin Klein collaborated with The xx to create the indie band's latest music video, a nostalgic tribute to Los Angeles peppered with the brand's clothing.

Baby Dove ads criticised over public breastfeeding portrayal
Baby Dove ads criticised over public breastfeeding portrayal

Emily Tan

A Baby Dove campaign highlighting different parenting styles has drawn criticism for supporting those who are against breastfeeding in public.

Cannes Perspectives: Unleash the power of content
Promoted
Cannes Perspectives: Unleash the power of content

Michael Connolly, Sonobi

The latest ad technology can help brands find their voice and reach the audiences they really want


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