Absolut's provocative campaign celebrates acceptance | Agency goes sticky note mad for Pride

 

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Campaign: Agencies July 05, 2017

Why a kiss isn't just a kiss for Absolut Simon Gwynn Absolut is marking its long-standing support for LGBT rights with a provocative new film created by Bartle Bogle Hegarty. Publicis' Sadoun comes out fighting after Cannes pullout attacks Gemma Charles Publicis Groupe chief executive Arthur Sadoun has delivered a bullish defence of his decision to withdraw the network from trade events and flagship award shows such as Cannes Lions. How Jayanta Jenkins is helping Twitter find its voice Brittaney Kiefer Fresh from a Cannes Lions victory, Twitter's global group creative director tells Brittaney Kiefer how he is defining the brand with a social purpose. Engine goes sticky note mad to celebrate Pride Simon Gwynn Engine has built a rainbow-coloured installation from 10,000 sticky notes on its London office building to mark the launch of its new LGBT+ network and partnership with Stonewall. Rightmove searches for creative agency Gurjit Degun Rightmove, the online property site, is on the hunt for a new creative agency. Mother taps Craigie Atherton for chief production officer Gurjit Degun Mother has appointed Matt Craigie Atherton to join the agency's leadership team in the newly-created role of chief production officer. Electrolux awards global advertising to Anomaly Omar Oakes Home appliance maker Electrolux has appointed Anomaly to handle its global advertising as it seeks to produce more localised marketing across Europe. Ocean and Campaign's digital creative contest is back Suzanne Bidlake Campaign and Ocean, the premium digital out-of-home media owner, have launched their eighth annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques. Movers and shakers: Paddy Power, Formula One, MC&C, BBC Creative Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. The future of search for brands is to be heard Guy Phillipson With voice activated searches set to rise, 'share of voice' has a new, important meaning for brands. Promoted Cannes Perspectives: Tomorrow's tech, today's paradox Tham Khai Meng, Ogilvy & Mather With software, systems and even stores being developed that can change our reality, where does that leave creatives? TRENDING The xx's new music video is also a Calvin Klein ad Brittaney Kiefer Calvin Klein collaborated with The xx to create the indie band's latest music video, a nostalgic tribute to Los Angeles peppered with the brand's clothing. Baby Dove ads criticised over public breastfeeding portrayal Emily Tan A Baby Dove campaign highlighting different parenting styles has drawn criticism for supporting those who are against breastfeeding in public. Promoted Cannes Perspectives: Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing Strategist Up to £70k Invoke Recruitment, London (Central), London (Greater) Copywriter - conceptualist B2B with some long copy £40-50k plus benefits The Jefferson Group, Central London Digital Project Manager £1 per annum + Competitive salary + significant benefits The Great & The Good, London Senior Motion Designer £60-£80k Eden Marsh, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Senior Data Planner Up to £55K Direct Recruitment, London (South East) Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater) Creative Artworker £30,000 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater) Mid-Senior Designer £40,000 - £55,000 + Benefits Momentum ABM, London (Central), London (Greater) Business Development Manager Up to £35,000 per annum + benefits The writer, London (Greater)

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