Channel 4 snaps up McDonald's to sponsor UEFA Women's coverage | Baby Dove ads criticised

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Campaign Breakfast Briefing July 04, 2017

Channel 4 snaps up McDonald's to sponsor UEFA Women's Euro 2017 coverage Simon Gwynn Clare Balding will host Channel 4's coverage of Uefa Women's Euro 2017, in which both England and Scotland are bidding for glory. Baby Dove ads criticised over public breastfeeding portrayal Emily Tan A Baby Dove campaign highlighting different parenting styles has drawn criticism for supporting those who are against breastfeeding in public. DCMS renamed department for digital, culture, media and sport Omar Oakes The government department representing the creative industries and media sector has had a name tweak to include digital in the name. Jicwebs goes full-time to deal with online ad fraud and brand safety Emily Tan Jicwebs has launched itself as a full-time operating limited company helmed by Richard Foan, who has left ABC after 33 years to focus on Jicwebs as its executive chairman. Weetabix picks Davies as top marketer Omar Oakes Francesca Davies has been appointed as Weetabix's new marketing director to replace the brand's long-serving top marketer Sally Abbott. Thomas Cook picks Asda digital specialist to head UK marketing Omar Oakes Thomas Cook has appointed Chris Chalmers, the digital marketing director at Asda, as the travel company's UK marketing and e-commerce director. Samsung innovation chief: define your brand purpose, not just brand promise Sonoo Singh Pio Schunker, senior vice-president, global head of integrated marketing at Samsung Global, talks about the need for iconic brands to resolve tensions and transcend functionality. Promoted Hyperpersonalisation: From the art of possibility to the art of delivery Sunando Das, Kantar TNS To reap the benefits of advances in technology, brands need to master their strategy and execution in tailoring messages to target individual consumers Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Board Account Director / Group Account Director Around £75k + excellent benefits MODA consult, London (Central), London (Greater) Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Digital Project Manager £1 per annum + Competitive salary + significant benefits The Great & The Good, London Product Owner £40000 - £75000 per annum The Great & The Good, London Brand Engagement Director - Brand Consultancy - London £100000 - £120000 per annum DNA Recruit, London, City of London Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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