Media agencies face 'big bang' moment | Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother | YouTube 'offers $3 refunds' to advertisers amid brand safety fears

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Campaign 18:05 July 03, 2017

The five things you need to know today Most read Media agencies face 'big bang' moment Gideon Spanier The media industry is battling to reinvent itself in response to a changing market, Gideon Spanier writes Advertising Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother Brittaney Kiefer Vauxhall is taking a creative shift in its advertising with its first campaign by Mother, which features pyjama-clad mums strutting through school gates and supermarkets. Tech YouTube 'offers $3 refunds' to advertisers amid brand safety fears Omar Oakes Companies are reportedly being offered as little as $3 (£2.31) in refunds by YouTube after they pulled ads earlier this year that appeared on extremists' websites. Marketing Wimbledon is growing its global brand beyond tennis James Ralley How Wimbledon intends to broaden The Championships' global appeal, according to the head of marketing and commercial at the All England Lawn Tennis & Croquet Club Media Media can learn from Theresa May's failings Hamish Nicklin Lecturing readers or taking customers for granted has been shown to be a recipe for disaster, Hamish Nicklin writes. Also in the news Advertising has forgotten the joy of making Thanks to layers upon layers of nonsense, the simple has become complex and we are moving further away from what we do best: making stuff. Volkswagen "The button" by Adam & Eve/DDB Volkswagen's latest nod to movie genres is a TV campaign starring a cast of familiar villains. Casting collaborative working in a new light The only way forward is to spread the load, so let's reappraise and recognise real collaboration. Promoted "When it comes to the pinch, human beings are heroic" Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted "Marketers think they own the brand. They don't. Consumers own the brand" Edward Craig How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Board Account Director / Group Account Director Around £75k + excellent benefits MODA consult, London (Central), London (Greater) Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Digital Project Manager £1 per annum + Competitive salary + significant benefits The Great & The Good, London Product Owner £40000 - £75000 per annum The Great & The Good, London Brand Engagement Director - Brand Consultancy - London £100000 - £120000 per annum DNA Recruit, London, City of London Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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