YouTube 'offers $3 refunds' to advertisers amid brand safety fears | Casting collaborative working in a new light | Wimbledon is growing its global brand beyond tennis

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Campaign: Brands July 03, 2017

Brand news and analysis, powered by Marketing YouTube 'offers $3 refunds' to advertisers amid brand safety fears Omar Oakes Companies are reportedly being offered as little as $3 (£2.31) in refunds by YouTube after they pulled ads earlier this year that appeared on extremists' websites. Casting collaborative working in a new light Mel Exon The only way forward is to spread the load, so let's reappraise and recognise real collaboration. Wimbledon is growing its global brand beyond tennis James Ralley How Wimbledon intends to broaden The Championships' global appeal, according to the head of marketing and commercial at the All England Lawn Tennis & Croquet Club Is House Festival in need of a Cannes Lions-style committee? Jeremy Lee Cannes woes have been well documented. But the problems for Soho House Group, once the darling of the advertising scene, are less familiar. MAC Cosmetics uses two brand films to improve understanding of trans community Sean Czarnecki The brand released More Than T and Trans102 to celebrate Pride and portray transgender people with humanity and nuance. Why voice search will become a vital channel to engage consumers Matt Bush Brands must think about how their user experience will convert into voice search, writes Google UK's director of agencies. Review recap: Honda, Audi, Starbucks Staff Campaign's round-up of advertising and media accounts that have been put up for review Promoted Take back control of your brand from YouTube Joe Foster, CEO of Easel TV It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways... Promoted Bots are still in their infancy, let's bring them up well Eleanor Kahn Chatbots and voice technologies are enabling brands to create new types of consumer relationships... so how should brands use these technologies to create meaningful interactions? If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Integrated Producer Competitive Package + Benefits Momentum ABM, London (Central), London (Greater)

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