Advertising has forgotten the joy of making | Vauxhall champions 'pyjama mamas'

 

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Campaign: Agencies July 03, 2017

Advertising has forgotten the joy of making Wayne Deakin Thanks to layers upon layers of nonsense, the simple has become complex and we are moving further away from what we do best: making stuff. Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother Brittaney Kiefer Vauxhall is taking a creative shift in its advertising with its first campaign by Mother, which features pyjama-clad mums strutting through school gates and supermarkets. Casting collaborative working in a new light Mel Exon The only way forward is to spread the load, so let's reappraise and recognise real collaboration. Private view: London creativity is in intensive care (with Ben Middleton and David Prideaux) Creature of London's Ben Middleton and Iris' David Prideaux review ads from E.ON, Uber, Aunt Bessie's, Aldi and Kayak. Is House Festival in need of a Cannes Lions-style committee? Jeremy Lee Cannes woes have been well documented. But the problems for Soho House Group, once the darling of the advertising scene, are less familiar. Review recap: Honda, Audi, Starbucks Staff Campaign's round-up of advertising and media accounts that have been put up for review Promoted Watch: Make us look up and care Suzanne Bidlake One in our 2017 series sparking fresh ideas in digital out-of-home: Cannes Lions' Outdoor jury president Bruno Bertelli, global chief creative officer of Publicis Worldwide, on how to create the best in class TRENDING The xx's new music video is also a Calvin Klein ad Brittaney Kiefer Calvin Klein collaborated with The xx to create the indie band's latest music video, a nostalgic tribute to Los Angeles peppered with the brand's clothing. Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees Emily Tan Publicis Groupe's chief executive Arthur Sadoun invited his global employees to ask him questions about Marcel the AI platform over Twitter yesterday. Here are a few things we've learnt. Promoted Burger King's Fernando Machado on traditional ads, big ideas and selling whoppers "The media that excites me the most are usually the classic ones, not the new ones" says Burger King's head of brand marketing Fernando Machado - so what's the key to connecting with consumers and winning Cannes Lions? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Digital Project Manager £1 per annum + Competitive salary + significant benefits The Great & The Good, London Senior Motion Designer £60-£80k Eden Marsh, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Operations Director - integrated marcoms agency £60-80k plus benefits The Jefferson Group, Hampshire / Surrey borders Video Producer Competitive Three, Maidenhead, Berkshire E-Commerce Designer Competitive TJX, London Creative Services Manager Competitive April-Six, Harefield, London Art Director (Design) Excellent package for right candidate Cohn & Wolfe, London (Central), London (Greater) Creative Designer £28,000 British Heart Foundation, London Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater)

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