Virgin Holidays on hunt for top marketer | Rebooting the Virgin brand

View in web browser | Add to safe senders list

Campaign: Brands July 06, 2017

Brand news and analysis, powered by Marketing Virgin Holidays on hunt for top marketer Omar Oakes Virgin Holidays is seeking a top marketer after its marketing boss switched to sister brand Virgin Atlantic. Rebooting the Virgin brand Sonoo Singh It has been just over a year since Lisa Thomas' transition from agency to client, after the senior suit left M&C Saatchi to join Virgin. Thomas, who is chair of the Marketing New Thinking Awards, discusses switching sides and bringing more focus to the Virgin brand. Mars marketer Magee given global growth role Omar Oakes Mars' top marketer in Europe Michael Magee has been appointed in a global growth role for the chocolate giant based in his native Australia. Pretesting threatens to kill creativity in advertising Simon Gwynn Industry leaders have added their voices to the warning that traditional advertising pretesting models are a threat to creativity. Aline Santos flies the flag for diversity movement Sonoo Singh The Unilever veteran explains how, by working together, businesses can ensure 'unstereotypes' become the norm. How to be a great employer Suzy Bashford As Campaign launches its Best Places to Work survey, Suzy Bashford reveals what it takes - besides a pile of cash, juicy job title and merciful boss, of course - to attract and retain talented people in marcoms today. Don't co-opt Pride without authenticity, experts suggest Simon Gwynn Industry sources have warned brands not to rush in and add to the "rainbow logo soup" of Pride without a long-term and authentic inclusivity strategy. Let's follow through on our promises Gemma Charles We need to ensure that the industry does not simply hop from one burning issue to the next without ever resolving any of them. Say yes to action on gender diversity: Six women on their first Cannes Lions Nicola Kemp The six winners of the GoDaddy Scholarship for Women in Technology, in partnership with Campaign, are playing their part in ensuring diversity goes beyond talk. Amplify takes parity stake in student marketing agency Seed Omar Oakes Marketing agency Amplify has bought a parity stake in specialist student marketing shop Seed as it seeks to bolsters its youth credentials. Brand safety and viewability have come a long way now marketers are driving the demand Emily Tan The industry has progressed greatly in terms of raising the standards of brand safety and viewability, but there is much more to be done, the Jicwebs Town Hall has concluded. Event marketing: the risks, the rewards and the ROI Georganna Simpson The Big Questions Live event in London's Soho on 12 July will bring together FMCG, retail and an impressive start-up to argue the value of event marketing. Promoted Burger King's Fernando Machado on traditional ads, big ideas and selling whoppers Georganna Simpson "The media that excites me the most are usually the classic ones, not the new ones" says Burger King's head of brand marketing Fernando Machado - so what's the key to connecting with consumers and winning Cannes Lions? Promoted Diversity: a little less conversation, a lot more action Georganna Simpson Campaign and Engine hosted CMOs and agency leaders to drive the diversity debate forward into a series of pledges, promises and actions... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000