Thursday, 6 July 2017

The five things you need to know today

Campaign 18:05

Campaign 18:05
July 06, 2017
The five things you need to know today

Most read
Havas UK set to lose five senior media executives
Havas UK set to lose five senior media executives

Gideon Spanier

Havas' UK media operation is facing an exodus of talent as five senior executives are set to depart.

Advertising
Coty starts hunt for shop to work on Rimmel social brief
Coty starts hunt for shop to work on Rimmel social brief

Gurjit Degun

Coty, the global beauty company, is searching for an agency to handle social media activity for Rimmel.

Tech
Brand safety and viewability have come a long way now marketers are driving the demand
Brand safety and viewability have come a long way now marketers are driving the demand

Emily Tan

The industry has progressed greatly in terms of raising the standards of brand safety and viewability, but there is much more to be done, the Jicwebs Town Hall has concluded.

Marketing
Aline Santos flies the flag for diversity movement
Aline Santos flies the flag for diversity movement

Sonoo Singh

The Unilever veteran explains how, by working together, businesses can ensure 'unstereotypes' become the norm.

Media
Making media fun again: why we must free our industry from outdated models
Making media fun again: why we must free our industry from outdated models

Nick Emery

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

 

Also in the news
Don't co-opt Pride without authenticity, experts suggest

Industry sources have warned brands not to rush in and add to the "rainbow logo soup" of Pride without a long-term and authentic inclusivity strategy.

Channel 4 shortlists seven brands and agencies for £1m diversity ad prize

Channel 4 has shortlisted seven brands and agencies for its inaugural Diversity in Advertising award which offers the chance to win £1m in airtime for an ad campaign focused on non-visible disability.

WPP merges Wunderman and Possible

WPP has folded Possible into Wunderman as it aims to "better meet the demands of global marketers today and in the future".

Take back control of your brand from YouTube
Promoted
Take back control of your brand from YouTube

Joe Foster, CEO of Easel TV

It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways...

Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces
Promoted
Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces

Suzanne Bidlake

One in our 2017 series sparking fresh ideas in digital out-of-home: 18 Feet & Rising's Anna Carpen tells how and why the agency entered and won the digital creative contest run by Campaign and Ocean Outdoor


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