How to be a great employer | Coty and HMRC seek agencies

 

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Campaign: Agencies July 06, 2017

How to be a great employer Suzy Bashford As Campaign launches its Best Places to Work survey, Suzy Bashford reveals what it takes - besides a pile of cash, juicy job title and merciful boss, of course - to attract and retain talented people in marcoms today. Coty starts hunt for shop to work on Rimmel social brief Gurjit Degun Coty, the global beauty company, is searching for an agency to handle social media activity for Rimmel. HMRC contacts agencies as it reviews ad account Gurjit Degun HM Revenue & Customs is reviewing its high-profile ad account as it seeks an agency to work on tax self-assessment marketing. McDonald's awards Leo Burnett McDelivery ad task Omar Oakes McDonald's has handed its $100m (£77m) global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies. Say yes to action on gender diversity: Six women on their first Cannes Lions Nicola Kemp The six winners of the GoDaddy Scholarship for Women in Technology, in partnership with Campaign, are playing their part in ensuring diversity goes beyond talk. Consultancies can't just 'buy culture', Sorrell says Gideon Spanier Sir Martin Sorrell has described consultancy groups buying creative agencies as "a bit strange" and questioned if they can "buy culture". Don't co-opt Pride without authenticity, experts suggest Simon Gwynn Industry sources have warned brands not to rush in and add to the "rainbow logo soup" of Pride without a long-term and authentic inclusivity strategy. Telling the left brain from the right Claire Beale Can consultants snare agencies without smothering the thing that makes them desirable acquisition targets? Pretesting threatens to kill creativity in advertising Simon Gwynn Industry leaders have added their voices to the warning that traditional advertising pretesting models are a threat to creativity. WPP merges Wunderman and Possible Gurjit Degun WPP has folded Possible into Wunderman as it aims to "better meet the demands of global marketers today and in the future". A view from Dave Trott: Some clients want blood Dave Trott When I was a teenager, I wanted to be a blood donor. R/GA hires Hanan Belarbi for newly created data role Emily Tan R/GA London has hired Hanan Belarbi as its new head of data for EMEA from Naked Communications. Lucky Generals picks up OnePlus creative account Emily Tan OnePlus has appointed Lucky Generals to handle its UK ad business as it bids to steal market share from smartphone giants Apple and Samsung. Ant Keogh departs Clemenger BBDO Melbourne Soon Chen Kang n a surprise move, the chief creative of Clemenger BBDO Melbourne has announced his departure shortly after the Cannes Lions. Havas launches influencer division within Socialyse Omar Oakes Havas is launching a dedicated influencer division within Socialyse, the ad network's social media division. The One Club's Kevin Swanepoel responds to Publicis's decision Kevin Swanepoel Not all awards shows are created equal, says the CEO of The One Club for Creativity. Last call for Media Week Awards 2017 entries Staff The deadline is closing for entries for the Media Week Awards 2017 and the first judges have been announced. Promoted Diversity: a little less conversation, a lot more action Georganna Simpson Campaign and Engine hosted CMOs and agency leaders to drive the diversity debate forward into a series of pledges, promises and actions... The Work Pick of the week: Volkswagen "The button" by Adam & Eve/DDB Simon Gwynn You won't get more entertainment value in 60 seconds than VW's latest cinema pastiche, Simon Gwynn says. Turkey of the week: Fiat "Why do storks prefer the new Fiat 500L?" by Leo Burnett Emily Tan Emily Tan is concerned about the message Fiat is sending with this strange spot. More Promoted "Marketers think they own the brand. They don't. Consumers own the brand" Edward Craig How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing Strategist Up to £70k Invoke Recruitment, London (Central), London (Greater) Copywriter - conceptualist B2B with some long copy £40-50k plus benefits The Jefferson Group, Central London Digital Project Manager £1 per annum + Competitive salary + significant benefits The Great & The Good, London Senior Motion Designer £60-£80k Eden Marsh, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Senior Data Planner Up to £55K Direct Recruitment, London (South East) Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater) Creative Artworker £30,000 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater) Mid-Senior Designer £40,000 - £55,000 + Benefits Momentum ABM, London (Central), London (Greater) E-Commerce Designer Competitive TJX, London

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