Making media fun again | Sorrell hits back at consultancies

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Campaign: Media July 06, 2017

Media news and analysis, powered by Media Week Making media fun again: why we must free our industry from outdated models Nick Emery The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive. Consultancies can't just 'buy culture', Sorrell says Gideon Spanier Sir Martin Sorrell has described consultancy groups buying creative agencies as "a bit strange" and questioned if they can "buy culture". Havas UK set to lose five senior media executives Gideon Spanier Havas' UK media operation is facing an exodus of talent as five senior executives are set to depart. How to be a great employer Suzy Bashford As Campaign launches its Best Places to Work survey, Suzy Bashford reveals what it takes - besides a pile of cash, juicy job title and merciful boss, of course - to attract and retain talented people in marcoms today. WPP merges Wunderman and Possible Gurjit Degun WPP has folded Possible into Wunderman as it aims to "better meet the demands of global marketers today and in the future". Still feeling love for TV as online seeks inspiration Gideon Spanier Broadcast TV's obituary has been written many times before and been proven wrong. TV is still the prime entertainment medium of our age. Havas launches influencer division within Socialyse Omar Oakes Havas is launching a dedicated influencer division within Socialyse, the ad network's social media division. Poor leadership can make work 'stupid' Sue Unerman Many organisations build in deliberate and functional stupidity into their ways of working in order to control the people that work for them. ES Magazine marks 7/7 London bombings with collector's edition Gurjit Degun ES Magazine, the London Evening Standard supplement, is commemorating the 12th anniversary of the 7/7 bombings with a collector's edition. Last call for Media Week Awards 2017 entries Staff The deadline is closing for entries for the Media Week Awards 2017 and the first judges have been announced. Women lead way as Media Week 30 Under 30 2017 unveiled Gideon Spanier Women dominate Campaign's Media Week 30 Under 30 2017 in partnership with Shortlist Media. Brand safety and viewability have come a long way now marketers are driving the demand Emily Tan The industry has progressed greatly in terms of raising the standards of brand safety and viewability, but there is much more to be done, the Jicwebs Town Hall has concluded. Promoted Bridging the gap between creative and programmatic Matthew Chapman It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up? Promoted "When it comes to the pinch, human beings are heroic" Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Customer Proposition Manager £50 - £65,000 plus excellent benefits Rare Selection, London (Central), London (Greater) Sales Executive £25k, OTE of £35K, uncapped bonus potential, good benefits, and 25 days holiday a year. Open Door Media Publishing Ltd, London (Central), London (Greater) Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater) Creative Artworker £30,000 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater) Mid-Senior Designer £40,000 - £55,000 + Benefits Momentum ABM, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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