Monday, 2 July 2012

Campaign Daily Fix - GoCompare, Glue Isobar, Adidas, Leo Burnett, Expedia, BBC

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Latest News
GoCompare attempts to kill off brand character in latest TV ad
by Sarah Shearman,
02 July 2012, 11:53AM
GoCompare attempts to kill off brand character in latest TV ad
GoCompare, the price comparison site, is launching a new brand campaign, which sees someone attempt to blow up the long-standing brand character Gio Compario in an act of revenge for his opera singing.
Founder Mark Cridge to exit Glue and Aegis Isobar network
by Sarah Shearman,
29 June 2012, 01:19PM
Founder Mark Cridge to exit Glue and Aegis Isobar network
Mark Cridge, the global managing director of Aegis Media's Isobar network and founder of Glue, has decided not to return to the business following a six-month sabbatical.
Adidas athletes #takethestage in its biggest-ever marketing push
by Loulla-Mae Eleftheriou-Smith,
02 July 2012, 11:38AM
Adidas athletes #takethestage in its biggest-ever marketing push
Adidas has unveiled the next phase of its Olympic 'Take the stage' campaign, which will focus on Team GB athletes and is being billed as the brand's biggest-ever marketing spend.
Leo Burnett ties with P&G for 'Capital Clean Up' exhibition
by Loulla-Mae Eleftheriou-Smith,
29 June 2012, 01:44PM
Leo Burnett ties with P&G for 'Capital Clean Up' exhibition
Leo Burnett has partnered with Procter & Gamble (P&G) to host an art exhibition based on the 'Capital Clean Up' programme that has been taking place across London in the lead-up to the Olympics.
Expedia launches summer campaign
by Staff,
02 July 2012, 11:55AM
Expedia launches summer campaign
Expedia.co.uk, the world's largest online travel company, has launched its summer ad campaign to boost awareness around its Summer breaks.
BBC brings in Elbow for Stadium UK Olympic campaign
by Matthew Chapman,
01 July 2012, 09:00PM
BBC brings in Elbow for Stadium UK Olympic campaign
The BBC is focusing its marketing activity and title sequences for the Olympics around the concept of 'Stadium UK', which features a specially commissioned track by Elbow.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Toyota '45 years' Y&R Peru
02 July 2012, 10:44AM
Toyota '45 years' Y&R Peru
Toyota has launched a TV campaign in South America by Y&R Peru.
Dairylea 'new natural recipe' by Beattie McGuinness Bungay
28 June 2012, 02:33PM
Dairylea 'new natural recipe' by Beattie McGuinness Bungay
Dairylea has launched a poster and print campaign for its new, natural recipe. It is the first work for the Kraft brand by Beattie McGuinness Bungay since winning the business last year.
Gatwick Express 'Express tracks' by VCCP
28 June 2012, 01:47PM
Gatwick Express 'Express tracks' by VCCP
Gatwick Express has launched "Express tracks", a selection of bespoke musical compositions that provide the soundtrack to a passenger's journey free when customers buy their tickets at gatwickexpress.com.
Dove 'upside down' by Ogilvy & Mather London
28 June 2012, 11:43AM
Dove 'upside down' by Ogilvy & Mather London
Ogilvy & Mather London has created a series of print ads for Dove, aiming to highlight and take a stand against the use of digital retouching to create false a representation of reality.
Also in the News
The Sun revamps TV Magazine
by Nick Batten, 02 July 2012, 11:37AM
Channel 4 pays 36 people more than David Cameron
by Maisie McCabe, 02 July 2012, 11:08AM
Ella's Kitchen launches Facebook app for finger-food discounts
by Sarah Shearman, 02 July 2012, 11:22AM
BBC coverage of Euro 2012 Spanish victory trumps ITV1
by Maisie McCabe, 02 July 2012, 10:18AM
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