15 ways to embrace change in 2015 + Zandra Rhodes, Aldi and Innocent

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Marketing Daily , 05th January 2015

15 ways to embrace change in 2015 People, not tech, lie at the heart of a culture of innovation Digital revolution has damaged creativity, says Zandra Rhodes Aldi rolls out #AldiChallenge campaign to encourage shoppers to swap Black Friday bolsters Christmas online sales at John Lewis Innocent kicks off 2015 with provenance TV ad McDonald's unveils renewed focus on "I'm lovin' it" in US marketing refresh Supermarkets hit by 0.2% Christmas decline, despite 'Black Friday' boost Change4Life teams up with Coca-Cola, Tesco and Asda for 'Sugar Swaps' marketing push Halfords launches Facebook-based "#31FitterDays" campaign Watch: Virgin Atlantic's 'let it fly' ad JOBS BOARD Account Manager , Limelight PRCompetitive , London (Greater) Marketing Manager , Fidelity Worldwide InvestmentDependent on Experience , Surrey Marketing & Communications Executive , AF SelectionUp to £25,000 , Derbyshire Account Director , Dynamic New Alliances£60000.00 - £65000.00 per annum , City of London Associate Director, Customer Centricity Programme , Fidelity Worldwide InvestmentCompetitive base with bonus & benefits , Surrey & Central London

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