Accenture buys Karmarama | Danone calls pitch | Why trends aren't trendy any more

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Campaign: Agencies November 29, 2016

Latest Accenture 'is building new breed of agency' with Karmarama Gideon Spanier Accenture has confirmed it has bought independent agency Karmarama in a dramatic move by a consulting firm to move into the advertising business. Danone calls creative pitch for yoghurts Simon Gwynn Four agencies are fighting it out for the global advertising account for Danone's yoghurt brands. Karmarama to sell to Accenture Gideon Spanier The owner of Karmarama is in talks to sell a stake or the entire shareholding in the creative agency, Campaign can reveal. Havas creates group chairman roles to align creative and media Gurjit Degun Havas is bringing together its creative and media divisions with a group chairman role for each of its four major regions. Nando's moves into content publishing with Adjust Your Set appointment Shona Ghosh Nando's has appointed content marketing agency Adjust Your Set, as it looks to become a brand publisher. Brands take note: trends aren't trendy any more Charles Vallance The spirit of social conservatism that has brought back knitting, book clubs and baking now threatens to disrupt inattentive brands. Christmas will be joyless for some in adland this season Jeremy Lee Every Christmas party needs a pooper and this one goes to British Airways' owner. What creative businesses can learn about risk-taking from Michael McIntyre Claire Bridges Experimentation, practice and falling flat on your arse: lessons about risk-taking from Michael McIntyre. Promoted Brand-building in the age of targeting Stephen Graves Digital Cinema Media and Campaign brought together key players from creative agencies to discuss how precision, creativity and context can all work together for brands The Work Spotify calls out users for strange listening habits I-Hsien Sherwood The brand's largest OOH campaign to date features intriguing insights about what music we like and when Trending Wes Anderson directs H&M's blockbuster Christmas ad Brittaney Kiefer Wes Anderson has directed H&M's festive ad about a train journey on Christmas Eve starring actor Adrien Brody. Media agencies must face up to trust issue Gideon Spanier & Scott Moorhead Is the media agency business model broken, and if so, how do we fix it? Campaign opens the debate after Scott Moorhead claims it needs to evolve dramatically. Hegarty: 'Adland overly worships at the altar of youth' Kate Magee By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Kate Magee. Promoted Want to progress your creative career in 2017? Join our live Q&A for expert advice on 1 December, 1-2pm. Jennifer Jackson Join us on Thursday 1 December to quiz our experts on job trends for 2017 and tips to progress your creative career Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Senior Account Manager - Emotive Not For Profit Client - Excellent Work Life Balance - up to £39k up to £39,000 plus benefits Lucky7 Recruitment, London (Central), London (Greater) Chief Operating Officer Six figure package plus benefits ERG Executive Resourcing Global, Oxford/Thames Valley/M4 Corridor Strategy Director £90000.00 - £110000.00 per annum + benefits DNA Recruit, London Account Director £37k - £40k Duke Network, Central London Account Manager - Creative Advertising Agency £28k - £32k Spectrum 360 Recruitment, London, Soho Senior Account Manager - Creative Agency £30 - £35k Spectrum 360 Recruitment, London Central, Soho Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Senior Digital Designer/Art Director Competitive The Bio Agency, London (Central), London (Greater) Creative Competitive Rankin Photography Ltd, London (Central), London (Greater)

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