Monday, 28 November 2016

Wes Anderson directs H&M Christmas ad | Hegarty warns against 'worshipping at altar of youth'

Campaign: Agencies

Campaign: Agencies
November 28, 2016

Latest

Wes Anderson directs H&M's blockbuster Christmas ad
Wes Anderson directs H&M's blockbuster Christmas ad

Brittaney Kiefer

Wes Anderson has directed H&M's festive ad about a train journey on Christmas Eve starring actor Adrien Brody.

Hegarty: 'Adland overly worships at the altar of youth'
Hegarty: 'Adland overly worships at the altar of youth'

Kate Magee

By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Kate Magee.

'Bits on the side' sharpen creativity
'Bits on the side' sharpen creativity

Mark Elwood

Side projects encourage creativity, sharpen the strategic mind and develop business skills. So pursue them - and during working hours.

Programmatic spend will grow almost a third in 2017, forecast says
Programmatic spend will grow almost a third in 2017, forecast says

Simon Gwynn

Programmatic advertising will grow 31% next year, faster than any other digital channel, according to Zenith's Programmatic Marketing Forecasts.

Private view: Vodafone and TK Maxx are a bit of a Trump
Private view: Vodafone and TK Maxx are a bit of a Trump

Ogilvy & Mather's Emma de la Fosse and Fabula's Luke Williamson review ads from Rustlers, Argos, Vodafone, Harvey Nichols and TK Maxx.

Will AI make you redundant?
Will AI make you redundant?

Dino Burbidge

While it's only a matter of time before algorithms can do our jobs, recent AI breakthroughs have all required humans in some way.

Review recap: Sony, Bank of Scotland, Guinness
Review recap: Sony, Bank of Scotland, Guinness

Staff

Sony, Bank of Scotland and JD Williams have launched ad agency reviews, while Guinness and Infiniti are also looking for a new shop.

Hyper relevancy and good ads: how to win back consumer hearts
Promoted
Hyper relevancy and good ads: how to win back consumer hearts

Eleanor Hawkins

Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed

The Work

H&M
H&M "Come together" by Adam & Eve/DDB

Wes Anderson is the director of H&M's holiday ad, which stars his recurring leading man Adrien Brody as a train conductor.

Unicef
Unicef "It begins with a blanket" by Saatchi & Saatchi London

Unicef UK's new film highlights the struggles of children in Syria as winter approaches.

Trending

Why ageism is adland's next frontier
Why ageism is adland's next frontier

Nicola Kemp

Diversity may be at the top of the advertising agenda but the issue of ageism has been conspicuous by its absence, Nicola Kemp writes.

Nabs ad shines light on pressure facing working parents
Nabs ad shines light on pressure facing working parents

Nicola Kemp

Nabs, the industry support group, has launched an online film designed to highlight the challenges faced by working parents in advertising.

Watch this space
Promoted
Watch this space

Chris Pelekanou, Clear Channel UK

Advances in technology are driving the transformation in out-of-home's mass canvas for creativity that is making the oldest advertising medium the most exciting in the UK today

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