Adam & Eve poaches Grey's 'Life Paint' creative duo | Twitter launches chatbots for brands

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Campaign 18:05 November 02, 2016

The five things you need to know today Most read Adam & Eve poaches Grey's 'Life Paint' creative duo Omar Oakes Adam & Eve/DDB has poached the creative duo at Grey London that masterminded the multi-award-winning "Life Paint" work for Volvo. Tech Twitter launches chatbots for brands Gurjit Degun Brands can now make use of chatbots on Twitter to improve their customer service. Advertising Martin Sorrell plays down fears of UK ad recession in 2017 Gideon Spanier Sir Martin Sorrell has played down fears of an advertising recession in the UK and is preparing to unveil a joint venture with two larger companies on addressable TV. Marketing Facebook bars Admiral's 'firstcarquote' from using profile information Shona Ghosh Facebook has barred a new service from Admiral which uses profile data to inform car insurance quotes. Media Radio is '20% more cost-effective' at building brands, research claims Gideon Spanier Radio can improve the cost-effectiveness of advertising campaigns by over 20% because it helps a brand to win "share of mind" with consumers, according to new research. Also in the news My Media Week: Clare Hill, Content Marketing Association Clare Hill, managing director at the CMA, launches a report focused on effectiveness, spreads good pitch news and readies the International Content Marketing Awards, including the gruelling task of sampling menu options. Movers and shakers: Google, Viacom, Adam & Eve/DDB, Hofmeister Brewing Company and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. MDC Media Partners to launch AI-focused agency MDC Media Partners is launching an artificial intelligence-focused agency called Born, in the US. Promoted 'Three big sales houses control 95% of the money, and it shouldn't be that way' John De Napoli Eleanor Kahn Mean Broadcast's John Da Napoli tells Martin Heaton Cooper why his Italian mafia side stops him working in agencies and why the industry needs to change... Promoted The 'honest' expat guide to living and working in Hong Kong Adam Michael Toctan Adam Michael Toctan, managing director of MCG Associates in Hong Kong, uncovers the realities of relocating to Hong Kong. Campaign Jobs Head of Global Marketing £80000 - £90000 Per Annum £80,000 - £90,000 Nigel Wright Recruitment, All UK Global Strategic Media Planner - £70K £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London Head of Planning Competitive KHWS, London (Central), London (Greater) Business Development Director - B2B integrated marketing agency £50-75k plus commission and benefits The Jefferson Group, London (Central), London (Greater) Brand Strategy/Account Director - Brand Strategy and Innovation Agency Salary £40-£45k + package Ann Sharman Recruitment, central london Creative Strategist £35 - £45K + bonus and benefits Rare Selection, London (Central), London (Greater) CRM Campaign Executive Competitive Dixons Carphone, Acton, Sudbury New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Email Designer £Competitive + Bonus & Benefits Dixons Carphone, Acton Central, London (Greater) Senior Image and Video Producer £33,743 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater)

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