Wes Anderson directs H&M holiday ad

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Campaign 18:05 November 28, 2016

The five things you need to know today Most read Wes Anderson directs H&M's blockbuster Christmas ad Brittaney Kiefer Wes Anderson has directed H&M's festive ad about a train journey on Christmas Eve starring actor Adrien Brody. Tech Will AI make you redundant? Dino Burbidge While it's only a matter of time before algorithms can do our jobs, recent AI breakthroughs have all required humans in some way. Advertising Hegarty: 'Adland overly worships at the altar of youth' Kate Magee By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Kate Magee. Marketing Diageo hires Nestlé's Gawain Owen as first head of programmatic Simon Gwynn Drinks giant Diageo has signalled its belief in the importance of programmatic by hiring its first executive to head up the format, Nestlé digital marketer Gawain Owen. Media Should brands pull ads over editorial coverage? Gurjit Degun Advertisers are under pressure to distance themselves from 'divisive' tabloid coverage. Also in the news Programmatic spend will grow almost a third in 2017, forecast says Programmatic advertising will grow 31% next year, faster than any other digital channel, according to Zenith's Programmatic Marketing Forecasts. Three calls for customer insurgency to level playing field with rivals EE and Vodafone Mobile operator Three has called on Ofcom to rethink the way it controls the mobile market to help Three more easily compete with its larger mobile rivals, EE and Vodafone. Most sectors should spend more on cinema advertising for better ROI, research suggests Brands in almost all major consumer sectors would see better return on investment across whole campaigns by putting a higher share of their budget into cinema ads, a new report claims. Promoted Hyper relevancy and good ads: how to win back consumer hearts Eleanor Hawkins Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed Promoted How to build your employer brand: live chat with HEINEKEN and Cloudfactory on 5 December, 2-3pm Jennifer Jackson Join us on Monday 5 December to learn how to improve your employer brand in our exclusive live chat with HEINEKEN and Cloudfactory Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Marketing Manager £28-32,000 per annum Pathfinders, Mortlake and Barnes Common, London (Greater) Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior Digital Designer - London - £50k £40000 - £50000 per annum Mustard Jobs, City Of London Account Director / Senior Account Director £55k Hutson Red Triangle, London (Central), London (Greater) Senior Account Manager - Sales Promotion - FLORIDA, USA £35-40k plus car allowance and rent contribution The Jefferson Group, Florida US / London Business Development Director - Innovation Consultancy £100000 - £150000 per annum Adam Recruitment, London Brand Marketing and Planning Manager - Kids £51,000 + benefits Clarks, Street, Somerset CRM Manager Competitive DHi Group, London Product Manager £50k-60k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Full-stack Marketer Competitive Surevine, London (Southbank)

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