Friday, 11 November 2016

New Balance customers revolt after company welcomes Trump | Ben & Jerry's gets political

Campaign Breakfast Briefing

Campaign Breakfast Briefing
November 11, 2016

Latest

New Balance customers revolt after company welcomes Trump
New Balance customers revolt after company welcomes Trump

Daniel Farey-Jones

People have burned or binned their New Balance trainers in protest after the brand was reported to prefer US president-elect Donald Trump to the Obama regime.

Ben & Jerry's casts Trump supporters as lemons in 'let's get along' ad
Ben & Jerry's casts Trump supporters as lemons in 'let's get along' ad

Daniel Farey-Jones

Unilever ice cream brand has released a two-minute ad that seeks to resolve tensions by showing different types of fruit starting to get along after political rallies accentuate their divisions.

Snapchat hypes Spectacles with quirky Snapbot sales channel
Snapchat hypes Spectacles with quirky Snapbot sales channel

Daniel Farey-Jones

Snapchat will not be launching its new camera-equipped sunglasses Specs through shops but in a very limited number of vending machines, starting in Venice Beach in Los Angeles.

John Lewis Christmas ads then and now: from boys to bears, hares and penguins
John Lewis Christmas ads then and now: from boys to bears, hares and penguins

Ben Bold

The John Lewis TV moment reigns supreme in signalling the festive season. Campaign revisits the work of Christmases past to look at how the retailer's ads have developed.

Adobe buys video ad tech firm TubeMogul for $540m
Adobe buys video ad tech firm TubeMogul for $540m

Daniel Farey-Jones

Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for $540m (£433m).

Own festive screens at biggest city hotspots
Promoted
Own festive screens at biggest city hotspots

Getmemedia

Six large digital screens, positioned at high footfall areas in the central shopping, entertainment, eating and business districts of Birmingham, will catch the attention of millions this Christmas...

Applied Thinking: Pivot
Promoted
Applied Thinking: Pivot

Andrew Hinshelwood, Lonely Planet

Internal conflict can be a pivot and lead to smarter problem solving...

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