Monday, 7 November 2016

Walkers and Birds Eye set to raise prices | Christmas ad predictions | YouTube | Notonthehighstreet.com | Wickes

Campaign Breakfast Briefing

Campaign Breakfast Briefing
November 07, 2016

Latest

Walkers and Birds Eye cue up price rises
Walkers and Birds Eye cue up price rises

Daniel Farey-Jones

Walkers Crisps and Birds Eye have become the latest brands to try to push through price rises as a result of the fall in value of the pound following the Brexit vote.

Mystery carrot and fake John Lewis film build Christmas anticipation
Mystery carrot and fake John Lewis film build Christmas anticipation

Daniel Farey-Jones

This weekend in the Christmas ad guessing game saw a cryptic carrot join Twitter and a student get hundreds of thousands of views for a production he billed as this year's John Lewis festive ad.

YouTube celebrates creators in new campaign
YouTube celebrates creators in new campaign

Gurjit Degun

YouTube is celebrating its diverse creators and the impact they have on popular culture in a new ad campaign.

Notonthehighstreet.com heroes its 'little helpers' in north pole-tinged Christmas ad
Notonthehighstreet.com heroes its 'little helpers' in north pole-tinged Christmas ad

Simon Gwynn

Notonthehighstreet faces a distinct "complexity" in the challenge of telling its story to consumers, as the online marketplace launches its Christmas campaign by Mother.

Wickes strikes eight-figure deal to sponsor Homes programming on Channel 4
Wickes strikes eight-figure deal to sponsor Homes programming on Channel 4

Simon Gwynn

Home improvement retailer Wickes has struck a deal worth at least £10m over three years to succeed British Gas as sponsor of Channel 4's largest programming strand, Homes on 4, starting next year.

Christmas 2016 ads: the best so far
Christmas 2016 ads: the best so far

Staff

Energetic dancers, rainbow-coloured yetis, celebrities and Santa's elves feature in the first crop of this year's Christmas ads. Campaign rounds up the best ads from the season so far.

Breathing life into winning ideas
Promoted
Breathing life into winning ideas

Suzanne Bidlake

WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest

September's Aerial Awards winner: Harvey Nichols 'Car'
Promoted
September's Aerial Awards winner: Harvey Nichols 'Car'

Radiocentre

Simplicity shines in September's winner...

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