Amazon and Alzheimer's Research release festive ads | Direct Line kicks off campaign for street light safety drones

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Campaign: Agencies November 16, 2016

Latest Amazon festive ad stars an imam and a vicar Shona Ghosh Amazon has unveiled a new ad pushing its Prime subscription service ahead of Black Friday and Christmas, with a message of friendship even in difference. Alzheimer's Research UK ad imagines Christmas without Santa Simon Gwynn A new campaign for Alzheimer's Research UK imagines a world in which Santa is living with the effects of dementia and has stopped delivering presents to children. Direct Line kicks off campaign for street light safety drones prototype Omar Oakes Direct Line has created a prototype fleet of flying torch drones to help people feel safer in darkly-lit areas at night in a new brand activation campaign. Pret's 'alternative' Christmas campaign highlights apprenticeships for the homeless Robert Smith Café chain Pret A Manger has again taken a deliberately non-capitalist approach to its Christmas marketing campaign, which is designed to highlight its apprenticeship scheme for the homeless. JWT hits back, says Johnson's 'punishment' of her own making Eleftheria Parpis The PR director's duties have been cut back to accommodate her own concerns, not to retaliate, say lawyers. M&S' Mrs Claus is a strong, supportive and modern day hero Emily James Rainey Kelly Campbell Roalfe/Y&R's chief strategy officer explains why M&S is championing women in the brand's 2016 Christmas campaign. Chime's CSM buys brand experience specialist Curb Media Omar Oakes Brand experience agency Curb Media has been acquired by Chime-owned CSM's brand and live experience business, Icon. Movers and shakers: Twitter, News UK, William Hill, ISBA, MRM Meteorite and more Susan Billinge Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted 'You need diversity of thought and diversity of experience' Phil Hall Eleanor Kahn Mediacom's Phil Hall tells John De Napoli why collaboration is crucial, why it's hard to switch off, and why "t-shaped" people are the industry's rising stars... The Work Mulberry "It's what's inside that counts" by Mulberry Mulberry's festive campaign has been written by The Grand Budapest Hotel's Hugo Guinness and stars a cast of kids re-enacting a traditional British Christmas. Alibaba "All in one - 11.11 Global Shopping Festival" by Fred & Farid The 11.11 Global Shopping Festival is the world's largest one-day online sale. Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Trending Sainsbury's Christmas ad features James Corden, Bret McKenzie and a cast of puppets Kate Magee Sainsbury's has released a joyful stop frame animation ad that says the best gift you can give your family at Christmas is your own time. John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter Shona Ghosh John Lewis has chalked up a number of digital firsts with its latest Christmas campaign, extending to the Oculus Rift, Snapchat and Twitter Stickers for the first time. Promoted Spinning shared data into gold Sky Media Data is a powerful tool - and the richer the data, the greater the insights. By joining forces to combine data sets, Sky and Argos have showcased the true potential of advertiser data to profile their customers - and generated £7m in incremental revenue Campaign Jobs Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Senior Account Manager - Brand, Design & Innovation Consultancy £35,000-£45,000 + bens Ann Sharman Recruitment, London (Central), London (Greater) Senior Strategist £65- 75k + bens Direct Recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £30 - £35k Spectrum 360 Recruitment, London Central, Soho Group Account Director - integrated and brand agency £60,000 - £70,000 The Jefferson Group, London (Central), London (Greater) Senior Copywriter - Creative Agency £40-50k plus benefits The Jefferson Group, Berkshire / Surrey borders (20 mins outside of Paddington) Digital Art Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Creative Competitive Rankin Photography Ltd, London (Central), London (Greater) Director of Operations Client Services Competitive Discovery Communications, London (Central), London (Greater)

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