Is short-termist thinking undermining brands?| O2's Nina Bibby: Make marketing more accessible | Tesco turnaround on track as Aldi and Lidl growth slows

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Campaign: Brands November 15, 2016

Brand news and analysis, powered by Marketing Latest Is short-termist thinking undermining brands? John Tylee Long-term brand building via mass media has been cast aside in favour of one-offs and social media stunts. O2's Nina Bibby: Make marketing more accessible Nina Bibby Nina Bibby, the CMO at O2, shares a few golden marketing rules. Tesco turnaround on track as Aldi and Lidl growth slows Simon Gwynn Aldi and Lidl saw their lowest combined sales growth for five years in the 12 weeks ending 5 November, according to the latest Nielsen data. Nationwide marketing chief Bennison: poets campaign is applying social video thinking to TV Simon Gwynn The UK's largest building society, Nationwide, is planning to create dozens of instalments in its "Voice of the people" campaign, according to chief marketing officer Sara Bennison. Creators 'nostalgic' for Vine, says Twitter's Luke Townsin Shona Ghosh Creators grieving the death of Twitter's short video service Vine are "sentimental" for the service but have moved on to other platforms. ISBA appoints marketing veteran Phil Smith as director general Shona Ghosh ISBA has announced that Phil Smith, whose career spans top roles at Kraft and Camelot, will replace Mike Hughes as director general. Marketers must take control of customer complaints Helen Edwards Marketing needs to wrest the complaints process from elsewhere in the organisation and take control. Samsung buys connected car firm Harman for $8bn Shona Ghosh Samsung will pursue the connected car market with the $8bn (£6.4bn) acquisition of software firm Harman, giving it a competitive boost against Apple and Google. Atom is banking on the personal touch Simon Gwynn With the reputation of legacy banks tarnished, Atom is seeking to disrupt the sector with a personalised user experience. How Shell is turning sandbags into electricity in Kenya Simon Gwynn Energy giant Shell is visiting 50 towns in Kenya with social enterprise GravityLight to spread the word about the technology that aims to replace dangerous kerosene lamps used by many people in the East African country. Pret's 'alternative' Christmas campaign highlights apprenticeships for the homeless Robert Smith Café chain Pret A Manger has again taken a deliberately non-capitalist approach to its Christmas marketing campaign, which is designed to highlight its apprenticeship scheme for the homeless. Brand marketing lessons from Donald Trump and Brexit David Austin Brands' obsession with millennials is blinkering their vision. Marketers can learn a thing or two from Donald Trump and Brexit. DMA calls for company directors to face prison over illegal nuisance calls Omar Oakes The Direct Marketing Association is calling for prison sentences to be meted out to company directors who repeatedly breach data protection laws by making illegal nuisance calls. Promoted Applied Thinking: Plunge Liz Landy, Ipsos Connect UK At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Promoted Applied Thinking: Pivot Andrew Hinshelwood, Lonely Planet Internal conflict can be a pivot and lead to smarter problem solving... Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Digital Director - Entertainment Client - £70K £65000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Senior Marketing Executive (Search and PPC) Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent and Bristol Biddable Manager £28k Dot-Gap, London (Central) Account Manager - Creative Advertising Agency £28k - £32k Spectrum 360 Recruitment, London, Soho Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Database Marketing Assistant up to £22,000 Haymarket Media Group, Twickenham, London (Greater) Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Head of Planning Competitive KHWS, London (Central), London (Greater)

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