Glamour drops 'handbag' format in brand overhaul | How Hillary Clinton failed at advertising

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Campaign: Media November 17, 2016

Media news and analysis, powered by Media Week Latest Glamour drops 'handbag' format in brand overhaul Shona Ghosh Glamour will ditch its "handbag size" magazine permanently, publishing in a larger format as it repositions as a more luxury offering. How Hillary Clinton failed at advertising Paul Burke Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising. Facebook makes amends with new third-party verification and metric tools Ilyse Liffreing The platform discovered another miscalculation as it underwent a stricter review process Don't ignore past in rush to build the agency of the future Gideon Spanier "Building the agency of the future" is a buzz phrase of the moment. We need to do things differently. Glittering prizes shed no light on darker media practices Mark Finney Trust issues are not going to disappear, no matter how senior agency heavyweights try to distract people, says ISBA's director of media and advertising. Businesses perform better when more women are in senior management Sue Unerman More women involved in football at senior levels would lead to better performance, writes Sue Unerman. Promoted Digital Dilemmas: Problem shared, problem solved Matt Swan, Affiliate Window Campaign asks the experts to answer your key questions. This week: affiliate marketing Promoted Spinning shared data into gold Sky Media Data is a powerful tool - and the richer the data, the greater the insights. By joining forces to combine data sets, Sky and Argos have showcased the true potential of advertiser data to profile their customers - and generated £7m in incremental revenue Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Business Delivery Manager £32,004 - £36,001 Nottingham Trent University, Nottingham, Nottinghamshire Digital Director - Entertainment Client - £70K £65000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London PPC Manager £28k Dot-Gap, London (Central) Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Sales Executive Competitive + Bonus + Benefits Financial Times, London (Central), London (Greater) Campaign Executive - Haymarket Media Group - Data Operations up to £22,000 Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Agency Sales - Stuff & What Hi-Fi? Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Video Producer Depending on Experience Haymarket Media Group, Twickenham, London (Greater) New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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