John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter | Trump's victory: the night a machine predicted humans better than the humans

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Campaign: Media November 10, 2016

Media news and analysis, powered by Media Week Latest John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter Shona Ghosh John Lewis has chalked up a number of digital firsts with its latest Christmas campaign, extending to the Oculus Rift, Snapchat and Twitter Stickers for the first time. Trump's victory: the night a machine predicted humans better than the humans Lisa De Bonis Havas built an AI tool for ITV News that predicted Donald Trump would win the US election. The machine wasn't affected by political bias. It's a ten for MediaCom at Campaign Media Awards Gideon Spanier The Campaign Media Awards on Wednesday night showcased the best in media thinking in the UK, from innovative use of traditional paid media to putting creativity into data. Gideon Spanier looks at the winners. TV must act now to stay on top of viewing revolution Gideon Spanier The future of TV has never looked so promising or uncertain. MEC's Hannah Blake joins Founders Factory Shona Ghosh Founders Factory, the technology start-up incubator and accelerator, has poached Hannah Blake, MEC's director of open innovation. Zenith urges rivals to 'keep up' with automated service Shona Ghosh Zenith has developed an automated media planning service that it says will radically shake up digital advertising. Blue 449 captures Weight Watchers Gideon Spanier Weight Watchers has handed its estimated £10m media planning and buying account to Blue 449 - a move that means Publicis Groupe will now oversee both creative and media for the weight-loss business. Apple News rivals Google and Facebook for traffic Gideon Spanier Apple News is already "bigger" than Google and Facebook in driving page views for some publishers. WPP to win £150m Fox media Gideon Spanier WPP is poised to win 21st Century Fox's estimated £150m media account across Europe. Social media predicted Trump's victory Andre van Loon Social media came of age in correctly predicting the outcome of the US election, writes Andre van Loon, research and insight director at We Are Social. Adam Bain quits Twitter after six years Danel Farey-Jones Adam Bain, who led the development of Twitter's ad sales and rose to the position of chief operating officer, has revealed he is departing. Holding company chiefs see uncertainty and disruption in Trump victory Daniel Farey-Jones Holding company bosses say the US electorate's choice of Donald Trump as president will lead to uncertainty and reassessment, but are divided on whether it will impact their businesses. ITV predicts 7% drop in fourth quarter ad revenues Daniel Farey-Jones ITV is expecting advertising revenue falls in the wake of the Brexit vote to intensify in the fourth quarter, according to its trading update this morning. News UK reshuffles sales chiefs to head title-focussed teams Omar Oakes News UK has appointed chief customer officer Chris Duncan as managing director for The Times and The Sunday Times as the publisher moves ahead with title-specific sales teams. Breaking down the barriers to successful storytelling Dean Matthewson Dean Matthewson is senior planner in Invention at Trinity Mirror Solutions. We want to hear from you We would like your feedback on the Media Week Awards and Campaign Media Awards. What could we do better? Promoted FutureVision: Erasing the fourth wall Staff Tara Moore, Managing Editor of FutureVision, speaks with Maureen Fan, Baobab's CEO and Co-founder, about the emotive power of VR, its impact on branded storytelling, and what a VR ecosystem of the future might look like. Promoted When performance and storytelling collide Eleanor Hawkins Creativity and technology are an unconventional couple in the ad world - a Lady and a Tramp, a Beauty and a Beast. But this love story will be the next to disrupt the industry Campaign Jobs Group Strategy Director - UK Media Agency - 12 Month Contract £90000 - £100000 per annum + Great Agency Benefits Ultimate Asset, London Senior Sales Manager - mobile location tech £45000 - £50000 per annum + bonus Ultimate Asset, London, West End Client Sales Strategy Manager - Travel - Salary £60k + Bonus Negotiable Ultimate Asset, London PPC Account Manager Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ PPC Account Executive Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Video Producer Depending on Experience Haymarket Media Group, Twickenham, London (Greater) New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive £28,000 pro rata + Bonus The Edinburgh International Television Festival, Farringdon, London Marketing & Events Executive - Large Scale & Medical Events £22-26k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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