C4 named Marketing Society Brand of the Year and Unilever's Paul Polman scoops outstanding leadership award

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Campaign: Media November 18, 2016

Media news and analysis, powered by Media Week Latest Channel 4 named Marketing Society Brand of the Year as Unilever's Paul Polman scoops outstanding leadership award Staff Channel 4 was voted The Marketing Society's Brand of the Year at its annual dinner last night. Watch: How brands are using social media insights to drive business Georgina Brazier Gathering large amounts of social media insights is all very well, but how are brands going about turning the stats into action? Facebook EMEA chief: Fake news is up to our user community to flag Daniel Farey-Jones Facebook is taking the view that fake news is something that individual users can choose to read or not, and report or not, the company's EMEA vice-president Nicola Mendelsohn told the Marketing Society today. It is not down to brands to make moral decisions about editorial policy Hamish Nicklin The Guardian's Hamish Nicklin asks whether the ad industry places enough significance on the influence of news on readers. Campaign Viral Chart: John Lewis Christmas ad is most shared Unruly John Lewis' festive campaign starring Buster the Boxer was the most viral ad of the week, with nearly two million shares. Christmas ads from Marks & Spencer and Waitrose also made the top five. Things we like: John Maloney's charity boxing fight and media's shock over Trump win Staff Media folk take part in a series of bouts for a charity boxing night in aid of the Head & Neck Cancer Foundation and Donald Trump's win shocks media. Wins this week: Samsung, Zoopla, Bulldog Skincare Staff Adam & Eve/DDB is setting up a New York office after winning part of Samsung's North American business. Promoted Applied Thinking: Plunge Liz Landy, Ipsos Connect UK At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Promoted The Thinkboxes: September/October 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Business Delivery Manager £32,004 - £36,001 Nottingham Trent University, Nottingham, Nottinghamshire Digital Director - Entertainment Client - £70K £65000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London PPC Manager £28k Dot-Gap, London (Central) Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Sales Executive Competitive + Bonus + Benefits Financial Times, London (Central), London (Greater) Campaign Executive - Haymarket Media Group - Data Operations up to £22,000 Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Agency Sales - Stuff & What Hi-Fi? Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Video Producer Depending on Experience Haymarket Media Group, Twickenham, London (Greater) New Business Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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