New Balance customers revolt after company welcomes Trump | John Lewis' 'Buster the Boxer' outdoes 'Man on the moon' in views

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Campaign 18:05 November 11, 2016

The five things you need to know today Most read New Balance customers revolt after company welcomes Trump Daniel Farey-Jones People have burned or binned their New Balance trainers in protest after the brand was reported to prefer US president-elect Donald Trump to the Obama regime. Tech Campaign Viral Chart: Budweiser's Chicago Cubs video is most shared Unruly Budweiser's video celebrating World Series champions Chicago Cubs went viral this week. The ad uses the voice of late sportscaster Harry Caray, who dreamed of a Cubs victory, to call the World Series final. Advertising Ben & Jerry's casts Trump supporters as lemons in 'let's get along' ad Daniel Farey-Jones Unilever ice cream brand Ben & Jerry's has released a two-minute ad that seeks to resolve tensions by showing different types of fruit starting to get along after political rallies accentuate their divisions. Marketing John Lewis' 'Buster the Boxer' outdoes 'Man on the moon' in views Daniel Farey-Jones John Lewis' bouncing dog ad has earned three times more YouTube and Facebook views after 24 hours than last year's "Man on the moon". Media Media pitches dominated by price yield the wrong conversation Paul Frampton Price is not the core issue, performance is the issue, says the Havas Media Group CEO. Also in the news The best parodies of John Lewis' 'Buster the boxer' Christmas campaign Parodies of the John Lewis Christmas campaign are becoming as much of a Christmas tradition as, well, the John Lewis Christmas campaign. Here are some of this year's spoofs of "Buster the boxer". Forget Black Friday, Singles' Day is the real retail event to focus on Can you imagine doing $1bn of sales within five minutes? That's what Alibaba did this week on Singles' Day, writes Engine's CEO, Europe and Asia Pacific. Put your hand up and go extracurricular, says Mindshare's strategy director Mindshare's Rosie Kitson shares her lesson from the career ladder. Promoted Digital Dilemmas: Problem shared, problem solved Matt Swan, Affiliate Window Campaign asks the experts to answer your key questions. This week: affiliate marketing Promoted Applied Thinking: Apocalypse? James Devon, MBA The latest connectivity and automation technologies now make it plausible to deliver without a gargantuan team... Campaign Jobs Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Digital Designers- Global Brand £35000 - £40000 per annum, Benefits: 0 Mustard Jobs, Chippenham Head of Strategy Up to £100K + benefits Silverdrum, London (Central), London (Greater) Partner Community & CRM Manager £53,000 per annum Ball & Hoolahan, London Group Operations Manager £35,000 - £45,000 SYLEX Recruitment, London (Central), London (Greater) Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Digital Marketing Executive Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent Business Director £Competitive salary and benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Head of Digital Advertising Sales Competitive Reader's Digest, Central London/ Regent Street Head of Planning Competitive KHWS, London (Central), London (Greater)

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