'This girl can' marketer urges advertisers to embrace 'beautiful honesty' | Meet Pixoneye, the marketing tech start-up 'scanning' private smartphone photos | Brands accused of causing crisis of confidence in body image

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Campaign: Brands November 30, 2016

Brand news and analysis, powered by Marketing Latest 'This girl can' marketer urges advertisers to embrace 'beautiful honesty' Nicola Kemp Tanya Joseph, the director of business partnerships at Sport England and the marketer behind the "This girl can" campaign, has urged advertisers to ditch the bullshit and recognise that images of real women can be aspirational. Meet Pixoneye, the marketing tech start-up 'scanning' private smartphone photos Shona Ghosh British start-up Pixoneye is pushing the boundaries of privacy with technology that scans smartphone photos for consumer insight. Brands accused of causing crisis of confidence in body image Nicola Kemp Advertisers, media owners and brands have been accused of colluding in creating a "crisis of confidence" among consumers as they continue to promote unrealistic body ideals. BIMA announces Nseir and Gross as co-chairs to oversee new structure Omar Oakes The British Interactive Membership Association has appointed TH_NK chief executive and founder Tarek Nseir and former Amaze chief executive Natalie Gross as joint chairs for the next three years. Carlsberg aims to upgrade brand perception with Danish-inspired packaging revamp for Export Simon Gwynn Carlsberg is introducing a design overhaul for its premium variant, Carlsberg Export, in a bid to move the brand's associations beyond its famous "Probably the best..." campaign. How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand Ilyse Liffreing Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing. Trump's lesson for brands is to show conviction Vanella Jackson We are in a new era for brands with a new slogan - conviction brands, argues the global chief executive of Hall & Partners. Parenting app Mush secures brand partnership with Unilever's Neutral 0% Simon Gwynn Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%. Costa owner to cut £150m in five years Gurjit Degun The owner of Costa and Premier Inn is planning to make cuts of £150m over five years. Movers and shakers: PHD, JWT, Mondelez, Havas and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry Promoted Ask a simple question: what is the cultural ambition? Leo Rayman, Grey London We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. This week: Grey London's Leo Rayman Promoted How to do VR well, in two steps Liz Landy, Ipsos Connect UK Brands will take the bold move and plunge into the unknown, futuristic world of virtual reality...but they must remember two things Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Global Digital Director - Food & Drink £70000 - £80000 per annum + Great Company Benefits Ultimate Asset, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Creative Services Director £60,000 - 65,000 + Car Allowance + Benefits Dahling Ltd, Watford, Hertfordshire Lead Project Manager- Major Publisher £50000 - £60000 per annum + benefits Ultimate Asset, London Traffic/Studio Manager Up to £35,000 Max Dahling Ltd, London (Central), London (Greater) Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater)

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