P&G halves agencies | Apple releases Christmas ad | NBCUniversal invests more in BuzzFeed

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Campaign Breakfast Briefing November 22, 2016

Latest P&G halves agencies in efficiency drive Shona Ghosh P&G has cut the number of PR and ad agencies it works with by roughly 50%, as it looks to boost the efficiency of its marketing spend. Apple's Christmas ad preaches acceptance with Frankenstein's monster Shona Ghosh Apple has released an off-kilter Christmas ad which stars Frankstein's monster trying to fit in with his community during the festive season. NBCUniversal invests another $200m in BuzzFeed Omar Oakes NBCUniversal has invested another $200m (£160m) in BuzzFeed and announced an extension in the two companies' ad sales relationship. Met Police creates film featuring body-worn cameras to publicise roll-out Matthew Chapman The Metropolitan Police has launched a campaign reassuring the public about the roll-out of its body-worn cameras, which is believed to be the largest-scale introduction of cameras in the world. HP holiday ad starring deaf character hits sour note with disability advocates Kathryn Luttner The ad strikes a pitying tone, garbles sign language and has no subtitles, note critics. FullSix CEO Baillie joins Weber Shandwick to lead EMEA engagement Sam Burne James Hugh Baillie, the UK chief executive of FullSix and previously a senior figure at ad firms Bartle Bogle Hegarty and Ogilvy & Mather, has been hired by Weber Shandwick to head up the firm's 'engagement disciplines' across EMEA. Promoted Short form digital video is big news for millennials Eleanor Kahn Short form digital video has now become the primary source of news for younger audiences. More than half (52 percent) of 18-24 year olds now prefer it to reading news, according to a new study by AOL. Promoted Watch this space Chris Pelekanou, Clear Channel UK Advances in technology are driving the transformation in out-of-home's mass canvas for creativity that is making the oldest advertising medium the most exciting in the UK today Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Performance Director £60k Dot-Gap, London (Central) Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Marketing Services Manager - Online Fashion Brand £35000 - £40000 per annum Adam Recruitment, Greater Manchester Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Director of Insight £65000.00 - £75000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Online Content Lead Competitive Leading Marketing Specialist, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Brand Marketing Executive, Stuff & What Hi-Fi? Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Director £61000 - £75000 per annum + Pension, Healthcare and Bonus Stonor, London, West London

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