John Lewis brings Christmas campaign to life | Rising inflation puts brands to the test | Why less is more in marketing

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Campaign: Brands November 10, 2016

Brand news and analysis, powered by Marketing Latest John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter Shona Ghosh John Lewis has chalked up a number of digital firsts with its latest Christmas campaign, extending to the Oculus Rift, Snapchat and Twitter Stickers for the first time. John Lewis reveals 2016 Christmas ad Kate Magee The hotly anticipated John Lewis Christmas ad is here and Buster the Boxer is the new star. Rising inflation puts brands to the test Simon Gwynn Grocery brands face a battle to assert their value as sharp inflation looms, industry figures have warned. Volkswagen goes sci-fi for new instalment of genre-riffing cinema ads Simon Gwynn Volkswagen's hands-free boot opening technology leads to farcical consequences in the second of a trio of cinematic short films promoting the brand's support of independent cinemas in the UK. John Lewis urged by campaigners to pull Christmas ads from the Daily Mail Daniel Farey-Jones A campaign to punish tabloids financially for their "divisive" coverage of migrants and foreigners is gaining influence with a renewed push off the back of the high-profile John Lewis Christmas ad. How advertising failed Hillary Clinton Douglas Quenqua She had a $100 million advantage and Madison Avenue's coolest kids in her corner. And yet... John Lewis' 'Buster the Boxer' is joyful escapism Unruly Social video expert Unruly reviews "Buster the Boxer", John Lewis' latest Christmas ad. Trump shock puts politically engaged marketers in introspective mood Daniel Farey-Jones Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US. Less is more in age of information overload Kate Magee Sometimes brands should resist the urge to satisfy the modern consumer's voracious appetite for content and frankly leave them the hell alone. Trump's victory: the night a machine predicted humans better than the humans Lisa De Bonis Havas built an AI tool for ITV News that predicted Donald Trump would win the US election. The machine wasn't affected by political bias. Social media predicted Trump's victory Andre van Loon Social media came of age in correctly predicting the outcome of the US election, writes Andre van Loon, research and insight director at We Are Social. Promoted September's Aerial Awards winner: Harvey Nichols 'Car' Radiocentre Simplicity shines in September's winner... Promoted Ads to give a truck about Getmemedia Truck advertising allows brands to advertise in a media free environment... Campaign Jobs Head of Creative £50000 - £60000 per annum Daniel Marks London, London GROUP ACCOUNT DIRECTOR / BUSINESS DIRECTOR - SHOPPER AGENCY dependent on experience Judi Patton, London (Central), London (Greater) Campaign Manager £32K Direct Recruitment, London (Central), London (Greater) BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital £22K-£65K - depending on role/experience Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Business Director £Competitive salary and benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Head of Planning Competitive KHWS, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Senior Strategic Planner £45-55,000 per annum + comprehensive benefits package EMO Unlimited, Bristol Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior Image and Video Producer £33,743 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater)

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