Asda deploys multiple ads to show off breadth of Christmas range | Orange brand film from 1999 predicted Hillary Clinton presidential bid | Direct Line brand continues to drive group growth

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Campaign: Brands November 08, 2016

Brand news and analysis, powered by Marketing Latest Asda deploys multiple ads to show off breadth of Christmas range Daniel Farey-Jones Under pressure from falling sales, Asda has assembled a raft of humorous Christmas ads to highlight many of the different products it offers with a focus on price and quality. Orange brand film from 1999 predicted Hillary Clinton presidential bid Simon Gwynn A film created for Orange in the last millennium made a series of bold - and prescient - calls about the direction that politics and technology would take in the future. Direct Line brand continues to drive group growth Daniel Farey-Jones Revenues for the company behind Direct Line are still being boosted by the brand's perfomance two years after a well-regarded change of marketing strategy. 'You're gonna die', so don't wait to make tough decisions for good Helen Edwards Reframing inaction as active, considered decision-making could help us make difficult changes sooner. Will marketing spend decline in 2017? John Tylee If there's one certainty about what will happen to UK ad budgets during the year ahead, it is that there is no certainty. KFC marketing chief: Don't flush dollars down the drain with vanilla campaigns Jennelle Tilling Jennelle Tilling, KFC's global chief marketing and innovation officer, shares a few tips from her 15 years in the industry. The 'problem' with hiring digital natives and three ways to solve it Simon Hankin Talent retention is still a huge issue across adland and it's only going to get more difficult as young people's career expectations change, writes Simon Hankin, joint chief executive of Exposure Digital. M&S confirms 30 store closures as pretax profit drops 88% Omar Oakes Marks & Spencer has confirmed it will close 30 of its stores after reporting an 88% fall in pretax profits to £25.1m. Toblerone changes its iconic shape to cut costs Alex Player Twitter users and Toblerone lovers are up in arms after discovering that the chocolate brand has changed its iconic shape, and not for the better. Hyundai event reveals future of driving Georgina Brazier Campaign went behind the scenes at the House of Hyundai to experience what driving might be like in the future. Promoted 3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages Thinkbox Peter Souter, chairman at TBWA/UK, reveals three great ads he admires but had nothing to do with Promoted FutureVision: The next wave of reality Staff Campaign Jobs Head of Creative £50000 - £60000 per annum Daniel Marks London, London GROUP ACCOUNT DIRECTOR / BUSINESS DIRECTOR - SHOPPER AGENCY dependent on experience Judi Patton, London (Central), London (Greater) Campaign Manager £32K Direct Recruitment, London (Central), London (Greater) BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital £22K-£65K - depending on role/experience Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Senior Strategic Planner £45-55,000 per annum + comprehensive benefits package EMO Unlimited, Bristol Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior Image and Video Producer £33,743 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Digital Executive £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Senior Marketing Executive Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Brand Marketing Executive, Stuff & What Hi-Fi? Dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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