Saturday, 5 November 2016

BA owner calls creative and media reviews | Telegraph axes metered paywall, launches Premium service

Campaign: Media

Campaign: Media
November 05, 2016
Media news and analysis, powered by Media Week

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British Airways owner calls creative and media reviews
British Airways owner calls creative and media reviews

Gideon Spanier

International Airlines Group, owner of British Airways and Iberia, is reviewing its creative and media accounts simultaneously in an efficiency drive.

Telegraph axes metered paywall, launches Premium service
Telegraph axes metered paywall, launches Premium service

Gideon Spanier

The publisher of the Daily Telegraph is dropping its metered paywall in favour of a £2-a-week "hard" paywall for premium content, called Telegraph Premium, while making most of its online news "completely free" to win advertisers.

Sunday Times poaches Elle editor Lorraine Candy to woo luxury brands
Sunday Times poaches Elle editor Lorraine Candy to woo luxury brands

Omar Oakes

News UK has poached Lorraine Candy, the editor of Elle, as luxury content director for The Sunday Times and editor-in-chief of the paper's Style magazine.

Martin Sorrell plays down fears of UK ad recession in 2017
Martin Sorrell plays down fears of UK ad recession in 2017

Gideon Spanier

Sir Martin Sorrell has played down fears of an advertising recession in the UK and is preparing to unveil a joint venture with two larger companies on addressable TV.

WPP reports advertising slowdown in UK
WPP reports advertising slowdown in UK

Omar Oakes

WPP's UK revenue has grown 2.1% to £461m on a like-for-like basis in the third quarter of 2016 amid a slowdown in advertising activity in Britain.

Twitter launches chatbots for brands
Twitter launches chatbots for brands

Gurjit Degun

Brands can now make use of chatbots on Twitter to improve their customer service.

Mediavest appoints Rachel Forde to be UK chief executive
Mediavest appoints Rachel Forde to be UK chief executive

Gideon Spanier

Rachel Forde has been appointed UK chief executive of Mediavest, one of Publicis Groupe's four media-buying agencies.

Is the traditional billboard facing terminal decline?
Is the traditional billboard facing terminal decline?

Gideon Spanier

Does Clear Channel's refusal to pay rent suggest the end is nigh for the medium, Gideon Spanier asks.

PHD Worldwide beefs up board after Volkswagen win
PHD Worldwide beefs up board after Volkswagen win

Gideon Spanier

PHD Worldwide has promoted Hilary Jeffrey to executive vice president, making her one of global chief executive Mike Cooper's top two lieutenants.

Exterion launches biggest ever tube advertising screens to promote 'London is open'
Exterion launches biggest ever tube advertising screens to promote 'London is open'

Omar Oakes

The largest ever Tube advertising screens have been built at Canary Wharf station, where passengers will be greeted by mayor Sadiq Khan's "London is open" campaign.

Breathing life into winning ideas
Promoted
Breathing life into winning ideas

Suzanne Bidlake

WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest

3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages
Promoted
3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages

Thinkbox

Peter Souter, chairman at TBWA/UK, reveals three great ads he admires but had nothing to do with

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