House of Fraser says 'Christmas is coming for you' | Google targets travel companies in native programmatic ad push

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Campaign 18:05 November 04, 2016

The five things you need to know today Most read House of Fraser says 'Christmas is coming for you' in festive campaign Omar Oakes House of Fraser has aimed for a "subversive twist" in its Christmas campaign, which launches today with the tagline "Christmas is coming for you". Tech Google targets travel companies in native programmatic ad push Omar Oakes Google is targeting travel marketers to buy native programmatic ads. Advertising Argos sends ice-skating rainbow-coloured yetis through the streets in Christmas campaign Simon Gwynn Argos has returned to the combination of adrenaline and pristine snowy backdrops that powered last year's Christmas campaign as it prepares for its first festive season under the ownership of Sainsbury's. Marketing The influencer economy is real, but brands and agencies are at risk of destroying it Rob Hinchcliffe Money can't buy you likes - success with social influencers requires hard work too, writes TH_NK's community and content director. Media Fantastic Beasts campaign sees celebs quizzed on Potter facts and radio broadcast from aboard a plane Simon Gwynn Warners Bros is launching a TV campaign for Harry Potter spin-off Fantastic Beasts And Where To Find Them featuring the film's star Eddie Redmayne, and a host of other celebs, answering questions themed around J.K. Rowling's Wizarding World. Also in the news Notonthehighstreet.com heroes its 'little helpers' in north pole-tinged Christmas ad Notonthehighstreet faces a distinct "complexity" in the challenge of telling its story to consumers, as the online marketplace launches its Christmas campaign by Mother. Ex-Rapp boss Orlov writes of 'punishing' last few months amid discrimination lawsuit Alexei Orlov, the former global chief executive of Rapp who resigned in June amid allegations of racism and sexism, has written about a "punishing" last few months on his blog. Virgin Trains puts a cheeky spin on the age-old mantra that 'sex sells' Social video experts at Be On review "Virgin Trains do it better", the latest video from Virgin Trains to go viral. Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest Promoted 'Three big sales houses control 95% of the money, and it shouldn't be that way' John De Napoli Eleanor Kahn Mean Broadcast's John Da Napoli tells Martin Heaton Cooper why his Italian mafia side stops him working in agencies and why the industry needs to change... Campaign Jobs Head of Global Marketing £80000 - £90000 Per Annum £80,000 - £90,000 Nigel Wright Recruitment, All UK Global Strategic Media Planner - £70K £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London Head of Planning Competitive KHWS, London (Central), London (Greater) Business Development Director - B2B integrated marketing agency £50-75k plus commission and benefits The Jefferson Group, London (Central), London (Greater) Brand Strategy/Account Director - Brand Strategy and Innovation Agency Salary £40-£45k + package Ann Sharman Recruitment, central london Creative Strategist £35 - £45K + bonus and benefits Rare Selection, London (Central), London (Greater) Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior CX Consultant Competitive The Bio Agency, London (Central), London (Greater) Video Producer Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Director of Operations Client Services Competitive Discovery Communications, London (Central), London (Greater)

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