Amazon festive ad stars an imam and a vicar | Snapchat files for $25bn IPO

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Campaign 18:05 November 16, 2016

The five things you need to know today Most read Amazon festive ad stars an imam and a vicar Shona Ghosh Amazon has unveiled a new ad pushing its Prime subscription service ahead of Black Friday and Christmas, with a message of friendship even in difference. Tech Snapchat files for $25bn IPO Omar Oakes Snapchat's parent company has reportedly filed for a $25bn (£20bn) initial public offering. Advertising Alzheimer's Research UK ad imagines Christmas without Santa Simon Gwynn A new campaign for Alzheimer's Research UK imagines a world in which Santa is living with the effects of dementia and has stopped delivering presents to children. Marketing Vice Media hires ex-Lad Bible marketing director Mimi Turner Omar Oakes Vice Media has appointed former Lad Bible marketing director as the youth media company's senior vice-president of strategy. Media Channel 4's upfronts were big on talent, short on brain food Gideon Spanier The stage was packed with so many famous faces at Channel 4's Upfronts on Tuesday that the message was clear for advertisers - we've got talent. Also in the news Outdoor Plus sells large stake to private equity Outdoor Plus has sold a large minority stake to Inflexion Private Equity, giving the out-of-home company a war chest for acquisitions and capital investment. Movers and shakers: Twitter, News UK, William Hill, ISBA, MRM Meteorite and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Direct Line kicks off campaign for street light safety drones prototype Direct Line has created a prototype fleet of flying torch drones to help people feel safer in darkly-lit areas at night in a new brand activation campaign. Promoted Applied Thinking: Intimate Ed Beard, Kitcatt Nohr Two important forces are colliding, which will alter the way brands engage with people... Promoted Applied Thinking: Genesis Gaby Bell, M&C Saatchi London Today, with so much complexity, too many choices, forever evolving technology and a new advertising format appearing almost every day, people yearn for simplicity... Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Brand Manager £35,000 per annum Ball & Hoolahan, London Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Performance Director £60k Dot-Gap, London (Central) Digital Account Director £40000 - £45000 per annum The Little Black Book Agency, Greater Manchester, Manchester Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Business Delivery Manager £32,004 - £36,001 Nottingham Trent University, Nottingham, Nottinghamshire Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Sales Executive Competitive + Bonus + Benefits Financial Times, London (Central), London (Greater)

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