P&G halves agencies in efficiency drive | Apple's Christmas ad preaches acceptance with Frankenstein's monster | Marketing in the age of sensory deprivation

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Campaign: Brands November 22, 2016

Brand news and analysis, powered by Marketing Latest P&G halves agencies in efficiency drive Shona Ghosh P&G has cut the number of PR and ad agencies it works with by roughly 50%, as it looks to boost the efficiency of its marketing spend. Apple's Christmas ad preaches acceptance with Frankenstein's monster Shona Ghosh Apple has released an off-kilter Christmas ad which stars Frankstein's monster trying to fit in with his community during the festive season. Marketing in the age of sensory deprivation Nicola Kemp Translating sensory experiences online is a significant marketing challenge. Molton Brown's Beatrice Descorps talks to Nicola Kemp about how the brand achieves this. HP holiday ad starring deaf character hits sour note with disability advocates Kathryn Luttner The ad strikes a pitying tone, garbles sign language and has no subtitles, note critics. Quitting may be the key to success Scott Ross It sounds counterintuitive but short tenures encourage people to take risks, bring new skills into the group and ensure ideas are fresh. What the response to Trump tells us about marketers Zoe Harris To understand why Trump won, think stock car racing, says the group marketing director and head of invention at Trinity Mirror Solutions. Fantastic Beasts release shows the magic in brand reinvention Kelvyn Gardner Brands should admire this authenticity and the way that it maintains loyalty, says the UK MD of the Licensing Industry Merchandisers' Association. Countrywide's chief marketing officer: Take risks but don't get caught up in the hype Helen Normoyle Marketing must have respect and credibility up and down the organisation so it can influence decision-making outside of its functional area, writes Helen Normoyle. How challenger brands can move up the food chain Jon Goldstone The food and drink category is ripe for disruption. For those budding challenger brands out there, here is the recipe for start-up success. Met Police creates film featuring body-worn cameras to publicise roll-out Matthew Chapman The Metropolitan Police has launched a campaign reassuring the public about the roll-out of its body-worn cameras, which is believed to be the largest-scale introduction of cameras in the world. Promoted 'The bad guys will never stop evolving their methods' Timur Yarnall Timur Yarnall, comScore comScore's Timur Yarnall offers an inside look at how technological developments, and greater industry cooperation, are fighting the threat of fraud and Sophisticated Invalid Traffic. Promoted 'You need diversity of thought and diversity of experience' Phil Hall Eleanor Kahn Mediacom's Phil Hall tells John De Napoli why collaboration is crucial, why it's hard to switch off, and why "t-shaped" people are the industry's rising stars... Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Head of Marketing plus bonus & benefits PSD Group, London (Greater) Head of Brand £90,000 per annum Ball & Hoolahan, London Brand Planner £44,000 - £55,000 (negotiable) + benefits package Mars Chocolate UK, Excellent salary and benefits package UK Market Planner £44-55,000 + excellent benefits package Mars Chocolate UK, Slough, Berkshire Head of Operations and Marketing £50000 - £55000 Blue Skies Marketing Recruitment, West Midlands Online Content Lead Competitive Leading Marketing Specialist, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Marketing Executive - marcomms and charities Depending on Experience Haymarket Media Group, Twickenham, London (Greater)

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