Thursday, 24 November 2016

Team GB explores virtual reality for Winter Games | MEC wins £20m BMW media account

Campaign 18:05

Campaign 18:05
November 24, 2016
The five things you need to know today

Most read
Media agencies must face up to trust issue
Media agencies must face up to trust issue

Gideon Spanier & Scott Moorhead

Is the media agency business model broken, and if so, how do we fix it? Campaign opens the debate after Scott Moorhead claims it needs to evolve dramatically.

Tech
Team GB explores virtual reality for Winter Games
Team GB explores virtual reality for Winter Games

Shona Ghosh

Team GB is considering partners for a possible virtual reality and augmented reality push ahead of the 2018 Winter Olympics.

Advertising
Why ageism is adland's next frontier
Why ageism is adland's next frontier

Nicola Kemp

Diversity may be at the top of the advertising agenda but the issue of ageism has been conspicuous by its absence, Nicola Kemp writes.

Marketing
Brands battle to win Christmas: six festive ads reviewed
Brands battle to win Christmas: six festive ads reviewed

Staff

It's the most wonderful time of the year, and brands are fighting to ensure they are the ones that consumers remember. Campaign asked four industry peers to take a gander at six of this year's festive ad offerings.

Media
MEC wins £20m BMW media account
MEC wins £20m BMW media account

Gideon Spanier

MEC has landed BMW's estimated £20m media account in the UK after a hard-fought and protracted pitch.

 

Also in the news
Sony seeks shop to handle global headphones activity

Sony is on the hunt for an agency to work on global campaigns for its headphones amid competition from rivals Beats By Dre and Bose.

SodaStream in a fizz with bottled water industry over Game of Thrones-inspired ad

SodaStream has hit back at the International Bottled Water Association over a cease and desist order for its recent online campaign.

James Whitehead takes CEO role at JWT London

J Walter Thompson London is disbanding its executive partners structure and promoting James Whitehead to chief executive.

Hyper relevancy and good ads: how to win back consumer hearts
Promoted
Hyper relevancy and good ads: how to win back consumer hearts

Eleanor Hawkins

Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed

Roadchef heads out on the highway with Elonex displays
Promoted
Roadchef heads out on the highway with Elonex displays

Getmemedia

The first in a new network of large digital advertising screens at Roadchef motorway service areas has been unveiled at Strensham on the M5...

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