Tuesday 29 November 2016

Openreach should split from BT | Havas aligns media and creative

Campaign: Media

Campaign: Media
November 29, 2016
Media news and analysis, powered by Media Week

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Openreach should split from BT, orders Ofcom
Openreach should split from BT, orders Ofcom

Omar Oakes

BT should legally separate from Openreach, its broadband division, telecoms regulator Ofcom has ruled.

Havas creates group chairman roles to align creative and media
Havas creates group chairman roles to align creative and media

Gurjit Degun

Havas is bringing together its creative and media divisions with a group chairman role for each of its four major regions.

Most sectors should spend more on cinema advertising for better ROI, research suggests
Most sectors should spend more on cinema advertising for better ROI, research suggests

Simon Gwynn

Brands in almost all major consumer sectors would see better return on investment across whole campaigns by putting a higher share of their budget into cinema ads, a new report claims.

Hyper relevancy and good ads: how to win back consumer hearts
Promoted
Hyper relevancy and good ads: how to win back consumer hearts

Eleanor Hawkins

Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed

Brand-building in the age of targeting
Promoted
Brand-building in the age of targeting

Stephen Graves

Digital Cinema Media and Campaign brought together key players from creative agencies to discuss how precision, creativity and context can all work together for brands

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