Burberry releases Christmas ad | Lyle's Golden Syrup returns to TV | Why creatives are better together

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Campaign: Agencies November 01, 2016

Latest Burberry places heritage at heart of Christmas campaign Nicola Kemp Burberry is placing its heritage at the heart of its Christmas marketing campaign, with a star-studded cinematic trailer which celebrates the life of the brand's founder Thomas Burberry. Lyle's Golden Syrup returns to TV after 25 years Omar Oakes Lyle's Golden Syrup returns to TV advertising for the first time in 25 years tonight with a spot that makes light of the product being extraordinarily sticky. Creatives are better together Damon Collins With true collaborative working, everyone focuses their efforts in the same direction. They sprint to their destination together and have fun along the way. Vodafone celebrates its 'bigger and better' network for new Christmas campaign Sonoo Singh Vodafone's new Christmas campaign extols the coverage it provides to customers to help them connect with their friends and families, wherever they find themselves during the festive season. Case study: Why Alan Partridge was social media gold for Hostelword and Lucky Generals To showcase innovation and good practice, Campaign is publishing the best case studies from the Marketing New Thinking Awards, held in association with Sky Media. This week it's the turn of Hostelworld and Lucky Generals with "Youth Hostelling with Chris Eubank, which won the Marketing in the Moment category. Are ads featuring real people more than a fad? John Tylee Using ordinary people in ads is nothing new, but the danger is that these campaigns will become too ubiquitous to be memorable. Grey Goose sets a forest alight for first global holiday campaign from BBDO NY I-Hsien Sherwood The agency's second spot for the brand remains ethereal, if not as fantastical. Getty Images launches subsidiary dedicated to truth in advertising Eleftheria Parpis Verbatim represents leading photojournalists for commercial work How to drive marketing effectiveness in the digital age: live stream from Thinkbox Staff Join Thinkbox as marketing leaders from O2, easyJet, Adam & Eve/DDB and TBWA discuss how to drive effectiveness in the digital age. Promoted 3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages Thinkbox Peter Souter, chairman at TBWA/UK, reveals three great ads he admires but had nothing to do with The Work Lyle's Golden Syrup "Sticky but worth it" by Iris Lyle's Golden Syrup is returning to national TV after 25 years as part of a £1.8m integrated campaign. Tetley "Awesome Woman" by Creature Even superheroes have their off days and Awesome Woman is no exception. ICRC "Victory by any means" by DigitasLBi and Kitcatt Nohr The International Committee of the Red Cross (ICRC) has released a campaign that doesn't flinch from demonstrating the human cost of ignoring international humanitarian law. Trending John Lewis taps Dougal Wilson for 2016 Christmas ad Maisie McCabe John Lewis has turned to Dougal Wilson, the Blink director behind three of its five previous Christmas ads, for its upcoming Christmas ad. Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success James Miller James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective. Promoted 'Three big sales houses control 95% of the money, and it shouldn't be that way' John De Napoli Eleanor Kahn Mean Broadcast's John Da Napoli tells Martin Heaton Cooper why his Italian mafia side stops him working in agencies and why the industry needs to change... Campaign Jobs Head of PR & Marketing Up To £55,000.00 per annum + Competitive Benefits Stonor, City of London, London / London Client Services Director £70000.00 - £90000.00 per annum + bonus, pension, healthcare Stonor, Buckinghamshire / Oxfordshire / Oxford, Oxfordshire Global Strategic Media Planner - £70K £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London Senior Account Director - Independent Creative Agency - London £62000.00 per annum + bonus & benefits DNA Recruit, London Campaign Manager £32K Direct Recruitment, London (Central), London (Greater) Senior Planner £50 – 65k + bens Direct Recruitment, London (Central), London (Greater) Business Development Director (creative Agencies & direct-to-client) – Commercials Competitive ITN, London Video Editor Competitive McCann Central, Solihull, West Midlands Senior Artworker Competitive McCann Central, Milton Keynes, Buckinghamshire Head of Copy £55 - £65k Momentum ABM, London (Central), London (Greater)

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