Monday 21 November 2016

McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign | Paddy Power introduces 'You Beauty!' strapline

Campaign: Agencies

Campaign: Agencies
November 21, 2016

Latest

McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign
McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign

Omar Oakes

McDonald's UK is launching its "biggest ever" Christmas campaign tomorrow with a TV ad that features a wooden doll who comes to life after being left on the shelf for a year.

Paddy Power introduces 'You Beauty!' strapline as it champions unsung heroes
Paddy Power introduces 'You Beauty!' strapline as it champions unsung heroes

Matthew Chapman and Shona Ghosh

Paddy Power is introducing a new 'You Beauty!' strapline in a brand campaign that celebrates sport's unsung heroes.

Cannes Lions slashes jury numbers by a quarter
Cannes Lions slashes jury numbers by a quarter

Omar Oakes

Cannes Lions will reduce the size of its jury panels for the International Festival of Creativity next year by 92 members across the board.

Does SapientRazorfish herald the eclipse of Publicis brands?
Does SapientRazorfish herald the eclipse of Publicis brands?

I-Hsien Sherwood

"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.

Davud Karbassioun: my top five BBH ads
Davud Karbassioun: my top five BBH ads

Davud Karbassioun

Davud Karbassioun has left Bartle Bogle Hegarty London as chief production officer after 14 years with the agency. Campaign highlights his favourite ads.

The lesson of the Trump upset: Your reality may not be real
The lesson of the Trump upset: Your reality may not be real

Andrew Benett

It's time for marketers to discard outdated assumptions about how certain 'types' think and behave, writes the global CEO of Havas Creative Group.

Review recap: HTC, RAC, Tyrrells
Review recap: HTC, RAC, Tyrrells

A global pitch for smartphone maker HTC's new smartphone model is in the offing, as are UK ad accounts for roadside repair service RAC and online bingo brand Jackpotjoy.

The Thinkboxes: September/October 2016 shortlist
Promoted
The Thinkboxes: September/October 2016 shortlist

Thinkbox

Which TV adverts made the shortlist this month?

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Short form digital video is big news for millennials
Promoted
Short form digital video is big news for millennials

Eleanor Kahn

Short form digital video has now become the primary source of news for younger audiences. More than half (52 percent) of 18-24 year olds now prefer it to reading news, according to a new study by AOL.

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