Thursday, 3 November 2016

Vodafone eyes review | Currys PC World reveals Christmas ads | IPA Effectiveness Awards winners

Campaign: Agencies

Campaign: Agencies
November 03, 2016

Latest

Vodafone meets agencies about £53m ad account
Vodafone meets agencies about £53m ad account

Gideon Spanier and Gurjit Degun

Vodafone has contacted agencies about its £53m UK creative business ahead of a possible review, putting Grey London on alert.

Currys PC World develops acclaimed festive campaign
Currys PC World develops acclaimed festive campaign

Simon Gwynn

Currys PC World is celebrating the ham-fisted hint-dropping that drives much of the Christmas gift-buying process in its new festive campaign, "Get it right", which breaks tonight (Thursday).

British Airways owner calls creative and media reviews
British Airways owner calls creative and media reviews

Gideon Spanier

International Airlines Group, owner of British Airways and Iberia, is reviewing its creative and media accounts simultaneously in an efficiency drive.

John Lewis work captures IPA Effectiveness Grand Prix
John Lewis work captures IPA Effectiveness Grand Prix

Shona Ghosh

Christmas came early for Adam & Eve/DDB and Manning Gottlieb OMD after they landed the top gong at the 2016 IPA Effectiveness Awards for their work on John Lewis' festive campaigns.

Key marketing lessons from the IPA Effectiveness Awards
Key marketing lessons from the IPA Effectiveness Awards

Bridget Angear

Seven key themes have emerged from a record submissions year for the 2016 IPA Effectiveness Awards, from people power to tailored targeting.

Behind Vodafone's festive ad: Who needs tears at Christmas?
Behind Vodafone's festive ad: Who needs tears at Christmas?

Sonoo Singh

Sonoo Singh got an exclusive look at the making of Vodafone's festive ad. And there's not a wet eye in sight.

Saatchi & Saatchi hires Danny Josephs
Saatchi & Saatchi hires Danny Josephs

Maisie McCabe

Saatchi & Saatchi London has hired Danny Josephs, managing director at News UK's in-house agency Pulse Creative, as its chief operating officer, replacing Katrien De Bauw.

Brands must get back to the basics
Brands must get back to the basics

Claire Beale

Brands need to invest in paid media and creativity if they want to grow - pretty obvious, huh? Well, perhaps not any more.

A view from Dave Trott: Simple is harder than complicated
A view from Dave Trott: Simple is harder than complicated

Dave Trott

1903 was the year of the first aeroplane flight.

18 Feet & Rising awarded social impact accreditation
18 Feet & Rising awarded social impact accreditation

Kate Magee

18 Feet & Rising has become the first UK ad agency to be awarded B Corp status, which recognises companies pursuing social good alongside profit.

Breathing life into winning ideas
Promoted
Breathing life into winning ideas

Suzanne Bidlake

WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest

The Work

Rustlers
Rustlers "80 years of torment" by Droga5 London

The good old days weren't all that. Up until a few years ago you couldn't even get hold of a Rustlers microwaveable burger.

Currys PC World
Currys PC World "Get it right" by AMV BBDO

Currys PC World understands that it sometimes takes a gentle hint or two to get the right gift.

Pick of the week: Boots No7
Pick of the week: Boots No7 "Ready to speak up" by Mother London

Brittaney Kiefer

Brittaney Kiefer is excited by Boots' choice of Chimamanda Ngozi Adichie to front its new campaign for No7.

Turkey of the week: The Happy Egg Co
Turkey of the week: The Happy Egg Co "Chain of happiness" by The Clinton Lab

Gurjit Degun

Gurjit Degun is perplexed by The Happy Egg Co's new spot.

Also in the news

Is advertising a young person's game? Campaign launches ageism survey
Is advertising a young person's game? Campaign launches ageism survey

Nicola Kemp

Is the advertising industry guilty of seeing age as an issue, not an asset? Take part in Campaign's Ageism in Advertising survey and have your say.

Warc predicts adspend growth to slow next year
Warc predicts adspend growth to slow next year

Gurjit Degun

UK adspend is expected to grow 5.6% this year and 4.3% next year, ahead of global rates, according to the latest Consensus Ad Forecast from Warc.

Freuds CEO Andrew McGuinness departs
Freuds CEO Andrew McGuinness departs

Danny Rogers

Andrew McGuinness, the chief executive of top ten UK PR agency Freuds, has stepped down after two years in the role.

MAA ex-chairman Mike Spicer dies
MAA ex-chairman Mike Spicer dies

Omar Oakes

Mike Spicer, the former chairman of the Marketing Agencies Association, has died following a battle with motor neurone disease.

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