John Lewis Christmas ad smashes views | Best Buster the Boxer parodies

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Campaign: Agencies November 11, 2016

Latest John Lewis' 'Buster the Boxer' outdoes 'Man on the moon' in views Daniel Farey-Jones John Lewis' bouncing dog ad has earned three times more YouTube and Facebook views after 24 hours than last year's "Man on the moon". The best parodies of John Lewis' 'Buster the boxer' Christmas campaign Staff Parodies of the John Lewis Christmas campaign are becoming as much of a Christmas tradition as, well, the John Lewis Christmas campaign. Here are some of this year's spoofs of "Buster the boxer". John Lewis Christmas ads then and now: from boys to bears, hares and penguins Ben Bold The John Lewis TV moment reigns supreme in signalling the festive season. Campaign revisits the work of Christmases past to look at how the retailer's ads have developed. Why reality TV and the internet are to blame for Donald Trump David Kolbusz Large swathes of Americans asked themselves "what do I want to watch for the next four years", argues Droga5 London's chief creative officer. Jeremy Lee: Buster the boxer and Donald Trump have something in common Jeremy Lee It takes a particularly twisted commitment to joylessness to make a comparison between John Lewis' Christmas ad and the election of Donald Trump as president of the United States. Ask Bullmore: Should I work for a company famous for its ethical scandals? Jeremy Bullmore How can I work for a company that is frequently in the news for its ethical scandals? Agony uncle Jeremy Bullmore offers his advice. John Lewis ad spoofed by The Poke as 'vermin' spoil Christmas Omar Oakes Satirical humour website The Poke has created a spoof of this year's John Lewis ad within four hours of the original being released. Campaign Viral Chart: Budweiser's Chicago Cubs video is most shared Unruly Budweiser's video celebrating World Series champions Chicago Cubs went viral this week. The ad uses the voice of late sportscaster Harry Caray, who dreamed of a Cubs victory, to call the World Series final. Donald Trump piñata inspires creative's award-winning film Sarah Clift is a former creative director at Leo Burnett and McCann. She won five awards including Best International New Director at the recent Kinsale Sharks for her first short film La Madre Buena (The Good Mother). Wins this week: 21st Century Fox, Weight Watchers, Toyota Staff A string of high-profile media accounts have moved, as well as ad accounts for a range of brands. Promoted Applied Thinking: Excess! Philip Jackson, Mondelez International Contrary to popular belief, more is apparently more... The Work Pick of the week: Rustlers "80 years of torment" by Droga5 London Gemma Charles Gemma Charles is deliciously disturbed by the new Rustlers ad, which recounts a luckless protagonist's lifetime of pain. Turkey of the week: Andrex "How Andrex do you feel?" by JWT London Omar Oakes Omar Oakes was left sitting uncomfortably after watching the new Andrex brand campaign, in which children pester adults on how clean they feel after going to the bathroom. Trending John Lewis reveals 2016 Christmas ad Kate Magee The hotly anticipated John Lewis Christmas ad is here and Buster the Boxer is the new star. John Lewis urged by campaigners to pull ads from tabloid newspapers Daniel Farey-Jones A campaign to punish tabloids financially for their "divisive" coverage of migrants and foreigners is gaining influence with a renewed push off the back of the high-profile John Lewis Christmas ad. Trump's victory: the night a machine predicted humans better than the humans Lisa De Bonis Havas built an AI tool for ITV News that predicted Donald Trump would win the US election. The machine wasn't affected by political bias. Promoted Applied Thinking: Plunge Liz Landy, Ipsos Connect UK At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Campaign Jobs Group Strategy Director - UK Media Agency - 12 Month Contract £90000 - £100000 per annum + Great Agency Benefits Ultimate Asset, London Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior CX Consultant Competitive The Bio Agency, London (Central), London (Greater) Planning Director c£100k plus + bens Direct Recruitment, London (Central), London (Greater) Senior Planner - integrated B2B marketing agency £65-80k plus benefits The Jefferson Group, SW London area Senior Planner £50 – 65k + bens Direct Recruitment, London (Central), London (Greater) Director of Operations Client Services Competitive Discovery Communications, London (Central), London (Greater) Social Media & Marketing Manager Competitive The Flash Pack, London (Central), London (Greater) Creative Artworker £200 daily rate Marine Stewardship Council (MSC), London (Central), London (Greater) Brand Marketing Executive, Stuff & What Hi-Fi? Dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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