Friday, 18 November 2016

Publicis merges SapientNitro and Razorfish to create SapientRazorfish | Three hack exposes data of up to six million customers | 'I told colleagues to expect a social media shitstorm', says NatWest CMO

Campaign Breakfast Briefing

Campaign Breakfast Briefing
November 18, 2016

Latest

Publicis merges SapientNitro and Razorfish to create SapientRazorfish
Publicis merges SapientNitro and Razorfish to create SapientRazorfish

Matthew Chapman

Publicis Groupe is merging SapientNitro and Razorfish to form SapientRazorfish as it seeks to better fuse the technological capability of the two businesses.

Three hack exposes data of up to six million customers
Three hack exposes data of up to six million customers

Matthew Chapman

Mobile operator Three has suffered a cyber-security attack that has potentially exposed the data of up to six million customers.

'I told colleagues to expect a social media shitstorm', says NatWest CMO
'I told colleagues to expect a social media shitstorm', says NatWest CMO

Daniel Farey-Jones

David Wheldon, the CMO at RBS Group, has revealed that his attempt to get NatWest's advertising "noticed again" meant telling everyone at the bank to get ready to be castigated on social media.

Facebook EMEA chief: Fake news is up to our user community to flag
Facebook EMEA chief: Fake news is up to our user community to flag

Daniel Farey-Jones

Facebook is taking the view that fake news is something that individual users can choose to read or not, and report or not, the company's EMEA vice-president Nicola Mendelsohn told the Marketing Society today.

Marketers face trust, power and skills gaps, say academics
Marketers face trust, power and skills gaps, say academics

Daniel Farey-Jones

The reasons why marketing is important - but marketers often are not - were set out to the Marketing Society conference today by academics Thomas Barta and Patrick Barwise.

Married consumers make brand choices to spite each other, says study
Married consumers make brand choices to spite each other, says study

Kathryn Luttner

How to get back at your Pepsi-loving husband? Have a Coke and a smile.

The Thinkboxes: September/October 2016 shortlist
Promoted
The Thinkboxes: September/October 2016 shortlist

Thinkbox

Which TV adverts made the shortlist this month?

Applied Thinking: Apocalypse?
Promoted
Applied Thinking: Apocalypse?

James Devon, MBA

The latest connectivity and automation technologies now make it plausible to deliver without a gargantuan team...

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