Mondelez hires media and e-commerce leaders | Havas aligns creative and media

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Campaign Breakfast Briefing November 29, 2016

Latest Mondelez appoints new global media and e-commerce leaders Simon Gwynn FMCG giant Mondelez has made two senior appointments in a move that sees responsibility for e-commerce separated from media. Havas creates group chairman roles to align creative and media Gurjit Degun Havas is bringing together its creative and media divisions with a group chairman role for each of its four major regions. Most sectors should spend more on cinema advertising for better ROI, research suggests Simon Gwynn Brands in almost all major consumer sectors would see better return on investment across whole campaigns by putting a higher share of their budget into cinema ads, a new report claims. What global marketing looks like at Rakuten David Blecken Rakuten's sponsorship of FC Barcelona is an indication of its level of global ambition. Here's a look at how the marketer who helped negotiate the deal is working to fulfil that. Promoted Hyper relevancy and good ads: how to win back consumer hearts Eleanor Hawkins Ad-blocking, although damaging, is forcing our industry to up its game... And it's the shock we all needed Promoted Watch this space Chris Pelekanou, Clear Channel UK Advances in technology are driving the transformation in out-of-home's mass canvas for creativity that is making the oldest advertising medium the most exciting in the UK today Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Marketing Manager £28-32,000 per annum Pathfinders, Mortlake and Barnes Common, London (Greater) Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior Digital Designer - London - £50k £40000 - £50000 per annum Mustard Jobs, City Of London Account Director / Senior Account Director £55k Hutson Red Triangle, London (Central), London (Greater) Senior Account Manager - Sales Promotion - FLORIDA, USA £35-40k plus car allowance and rent contribution The Jefferson Group, Florida US / London Business Development Director - Innovation Consultancy £100000 - £150000 per annum Adam Recruitment, London Brand Marketing and Planning Manager - Kids £51,000 + benefits Clarks, Street, Somerset CRM Manager Competitive DHi Group, London Product Manager £50k-60k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Full-stack Marketer Competitive Surevine, London (Southbank)

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