Saturday, 12 November 2016

John Lewis unveils Christmas ad | Toyota moves creative account | How agencies reacted to Trump's win

Campaign: Agencies

Campaign: Agencies
November 12, 2016

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John Lewis reveals 2016 Christmas ad
John Lewis reveals 2016 Christmas ad

Kate Magee

The hotly anticipated John Lewis Christmas ad is here and Buster the Boxer is the new star.

Christmas 2016 ads: the best so far
Christmas 2016 ads: the best so far

Staff

Buster the Boxer, rainbow-coloured yetis, an adventurous carrot and Santa's elves feature in this year's Christmas ads. Campaign rounds up the best ads from the season so far.

Toyota moves creative and media accounts into The & Partnership
Toyota moves creative and media accounts into The & Partnership

Omar Oakes

Toyota has consolidated its European advertising and media businesses into The & Partnership from Publicis Groupe agencies without a pitch.

John Lewis Christmas ads then and now: from boys to bears, hares and penguins
John Lewis Christmas ads then and now: from boys to bears, hares and penguins

Ben Bold

The John Lewis TV moment reigns supreme in signalling the festive season. Campaign revisits the work of Christmases past to look at how the retailer's ads have developed.

John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter
John Lewis brings 'Buster the Boxer' to life with VR, Snapchat and Twitter

Shona Ghosh

John Lewis has chalked up a number of digital firsts with its latest Christmas campaign, extending to the Oculus Rift, Snapchat and Twitter Stickers for the first time.

Asda deploys multiple ads to show off breadth of Christmas range
Asda deploys multiple ads to show off breadth of Christmas range

Daniel Farey-Jones

Under pressure from falling sales, Asda has assembled a raft of humorous Christmas ads to highlight many of the different products it offers with a focus on price and quality.

Trump Pussy Protector arrives to combat presidential perviness
Trump Pussy Protector arrives to combat presidential perviness

Daniel Farey-Jones

Two advertising creatives have come up with a hair-raising side project as a means of highlighting women's fear of the wandering hands of Donald Trump, who has just won the US presidency.

Ex-Havas trading chief launches consultancy to tackle 'lack of trust' in agencies
Ex-Havas trading chief launches consultancy to tackle 'lack of trust' in agencies

Gideon Spanier

Scott Moorhead, the former head of digital trading at Havas Media Group, has launched a media consultancy to "deal with the lack of trust" between advertisers and agencies.

Creature closes early to 'do good' after Trump win
Creature closes early to 'do good' after Trump win

Gurjit Degun

Creature of London is closing at 4.30pm today after the result of the US election in which Donald Trump was announced the new president.

Morrisons festive ad shows family traditions
Morrisons festive ad shows family traditions

Gurjit Degun

Morrisons' Christmas ad is focusing on the role that food plays in the festive period and the different traditions that families have.

Applied Thinking: Apocalypse?
Promoted
Applied Thinking: Apocalypse?

James Devon, MBA

The latest connectivity and automation technologies now make it plausible to deliver without a gargantuan team...

Own festive screens at biggest city hotspots
Promoted
Own festive screens at biggest city hotspots

Getmemedia

Six large digital screens, positioned at high footfall areas in the central shopping, entertainment, eating and business districts of Birmingham, will catch the attention of millions this Christmas...

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Group Strategy Director - UK Media Agency - 12 Month Contract £90000 - £100000 per annum + Great Agency Benefits Ultimate Asset, London
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