Diageo chief marketer Syl Saller appointed Marketing Society president | Channel 4 named Marketing Society Brand of the Year as Unilever's Paul Polman scoops outstanding leadership award

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Campaign: Brands November 18, 2016

Brand news and analysis, powered by Marketing Latest Diageo chief marketer Syl Saller appointed Marketing Society president Sonoo Singh Syl Saller, the chief marketing officer at Diageo, has been appointed Marketing Society president as current leader Martin Glenn steps down after three years. Channel 4 named Marketing Society Brand of the Year as Unilever's Paul Polman scoops outstanding leadership award Staff Channel 4 was voted The Marketing Society's Brand of the Year at its annual dinner last night. English football can only succeed by embracing 'marketing philosophy' says FA CEO Martin Glenn Sonoo Singh Martin Glenn, the Football Association chief executive and outgoing president of the Marketing Society, said English football must embrace the philosophy of marketing as he announced he was stepping down from the Society after three years. HSBC parts ways with EMEA marketing head Philip Mehl Matthew Chapman HSBC has parted company with Philip Mehl, the EMEA head of marketing for the bank's retail banking and wealth management division. Sainsbury's to take over Gogglebox ad breaks with stop-motion Christmas spots Omar Oakes Sainsbury's will turn the cast of Channel 4's Gogglebox into stop-motion animation characters as the supermarket launches its Christmas food campaign tonight. Adidas launches Glitch boot by invite-only app in 'revolutionary approach' Matthew Chapman Adidas is attempting to "break the pattern of football boot releases" by rolling out its Glitch boots on an invite-only basis. Resilience is an important skill to master, says Diageo brand manager Maria Betes Diageo's senior brand manager, single-malts whisky, Europe, shares her lessons from the ladder. Tesco's Michelle McEttrick says pressure around Christmas ads like a 'wind tunnel' Shona Ghosh Tesco will break several short ads through the festive period, intended to mirror what customers are experiencing in the run-up to Christmas Day. Aviva combined marketing overhaul with business disruption, says CEO Daniel Farey-Jones Aviva has ditched a "fluffy" brand approach and created a successful new unit tasked with cannibalising its main business, its chief executive Mark Wilson told the Marketing Society conference this morning. 'I told colleagues to expect a social media shitstorm', says NatWest CMO Daniel Farey-Jones David Wheldon, the CMO at RBS Group, has revealed that his attempt to get NatWest's advertising "noticed again" meant telling everyone at the bank to get ready to be castigated on social media. Joe Wicks: I'm a 24/7 content machine Sonoo Singh Joe Wicks, the online nutrition coach and the mastermind behind social media phenomenon #Leanin15, took to the stage at today's Marketing Society Annual Conference. Marketers face trust, power and skills gaps, say academics Daniel Farey-Jones The reasons why marketing is important - but marketers often are not - were set out to the Marketing Society conference today by academics Thomas Barta and Patrick Barwise. Watch: what's next for AI and brands? Helen Hoddinott & Georgina Brazier Campaign talks to Teads Studio's Emi Gal and AKQA's Andy Hood about why AI can't be ignored. Promoted Applied Thinking: Headspace Chris Walmsley, Cubo Group We are continually reinventing everything we have learned, often making the application and communication of what we do more complicated than it needs to be... Promoted Digital Dilemmas: Problem shared, problem solved Matt Swan, Affiliate Window Campaign asks the experts to answer your key questions. This week: affiliate marketing Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Digital Director - Entertainment Client - £70K £65000 - £70000 per annum + Great Agency Benefits Ultimate Asset, London Head of Brand Communications Competitive F&F, Hatfield, Hertfordshire Senior Marketing Executive (Search and PPC) Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent and Bristol PPC Manager £28k Dot-Gap, London (Central) Account Manager - Creative Advertising Agency £28k - £32k Spectrum 360 Recruitment, London, Soho Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Marketing Executive - marcomms and charities Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Online Content Lead Competitive Leading Marketing Specialist, London (Central), London (Greater)

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