The making of Sainsbury's Christmas ad | #StopFundingHate puts brands on alert

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Campaign Sunday Supplement November 20, 2016

In-depth reads from across Campaign, covering brands, agencies and media Behind the making of Sainsbury's Christmas ad: poetry in stop-motion Richard McGrann and Andy Clough Creative directors Richard McGrann and Andy Clough tell the story behind this year's Sainsbury's Christmas ad. When strategy got stuck up the chimney Laurence Green These are bewildering times, if only because there's plenty of Christmas advertising that doesn't seem to have a strategy, writes Laurence Green. Culture trumps morale in cultivating creative gangs Ben Mooge Get the right gang together and nurture that culture, and everything else will take care of itself, writes Havas' Ben Mooge. #StopFundingHate puts brands on alert for consumer backlash Nicola Kemp The annual Christmas ad frenzy has been "brandjacked" by a social media campaign urging brands to "stop funding hate" and pull their advertising from the Daily Mail, The Sun and the Daily Express. This year's best Christmas story is about ad people who still care Claire Beale There's nothing like a blistering finale to show a departing client what they'll be missing. Future of media? Look to major league sport Pedro Avery Sports marketing has moved beyond a numbers game - it can solve business problems on a global scale. Trump's victory: the night a machine predicted humans better than the humans Lisa De Bonis Havas built an AI tool for ITV News that predicted Donald Trump would win the US election. The machine wasn't affected by political bias. A view from Dave Trott: The trick is the treat Dave Trott Chris Evans does a slot on his breakfast show called "What did you do for the first time yesterday?" High-tech takeaways: How technology is transforming food delivery Sonoo Singh Sonoo Singh takes a look at the newly transformed food delivery industry, where the biggest players are flexing their muscles to extend their dominance in the market. From reason to reaction: Trump election shows what happens when we feel threatened Tom Laranjo Donald Trump valued the importance of emotion over reason to correctly diagnose the emotional mood of American voters. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Brand Manager £35,000 per annum Ball & Hoolahan, London Digital Design Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Digital Account Director £40000 - £45000 per annum The Little Black Book Agency, Greater Manchester, Manchester Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Head of Communications £60,708 - £65,418 Nottingham Trent University, Nottingham, Nottinghamshire Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Sales Executive Competitive + Bonus + Benefits Financial Times, London (Central), London (Greater)

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