Thursday, 3 November 2016

BA owner calls creative and media reviews | Uber and Airbnb suffer growing pains as 'gig economy' matures

Campaign 18:05

Campaign 18:05
November 03, 2016
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British Airways owner calls creative and media reviews
British Airways owner calls creative and media reviews

Gideon Spanier

International Airlines Group, owner of British Airways and Iberia, is reviewing its creative and media accounts simultaneously in an efficiency drive.

Tech
Facebook ad revenue up 59%
Facebook ad revenue up 59%

Gurjit Degun

Facebook's ad revenue grew 59% year on year in the three months to 30 September to $6.8bn, compared with $4.3bn last year, with the majority made up from mobile ads.

Advertising
Vodafone meets agencies about £53m ad account
Vodafone meets agencies about £53m ad account

Gideon Spanier and Gurjit Degun

Vodafone has contacted agencies about its £53m UK creative business ahead of a possible review, putting Grey London on alert.

Marketing
Uber and Airbnb suffer growing pains as 'gig economy' matures
Uber and Airbnb suffer growing pains as 'gig economy' matures

Simon Gwynn

Businesses in the "sharing economy" are entering an era in which they will face greater scrutiny and higher expectations, industry figures have warned, after Uber and Airbnb both suffered regulatory setbacks.

Media
Telegraph axes metered paywall, launches Premium service
Telegraph axes metered paywall, launches Premium service

Gideon Spanier

The publisher of the Daily Telegraph is dropping its metered paywall in favour of a £2-a-week "hard" paywall for premium content, called Telegraph Premium, while making most of its online news "completely free" to win advertisers.

 

Also in the news
Warc predicts adspend growth to slow next year

UK adspend is expected to grow 5.6% this year and 4.3% next year, ahead of global rates, according to the latest Consensus Ad Forecast from Warc.

18 Feet & Rising awarded social impact accreditation

18 Feet & Rising has become the first UK ad agency to be awarded B Corp status, which recognises companies pursuing social good alongside profit.

ShortList Media launches in-house content studio

ShortList Media, which publishes free titles ShortList and Stylist, is aiming to generate 50% of total revenue through a new content arm by 2018.

When performance and storytelling collide
Promoted
When performance and storytelling collide

Eleanor Hawkins

Creativity and technology are an unconventional couple in the ad world - a Lady and a Tramp, a Beauty and a Beast. But this love story will be the next to disrupt the industry

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