Saturday 19 November 2016

Facebook EMEA chief: Fake news is up to our user community to flag | Sainsbury's to take over Gogglebox ad breaks

Campaign: Media

Campaign: Media
November 19, 2016
Media news and analysis, powered by Media Week

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Facebook EMEA chief: Fake news is up to our user community to flag
Facebook EMEA chief: Fake news is up to our user community to flag

Daniel Farey-Jones

Facebook is taking the view that fake news is something that individual users can choose to read or not, and report or not, the company's EMEA vice-president Nicola Mendelsohn told the Marketing Society today.

Sainsbury's to take over Gogglebox ad breaks with stop-motion Christmas spots
Sainsbury's to take over Gogglebox ad breaks with stop-motion Christmas spots

Omar Oakes

Sainsbury's will turn the cast of Channel 4's Gogglebox into stop-motion animation characters as the supermarket launches its Christmas food campaign tonight.

Channel 4 named Marketing Society Brand of the Year as Unilever's Paul Polman scoops outstanding leadership award
Channel 4 named Marketing Society Brand of the Year as Unilever's Paul Polman scoops outstanding leadership award

Staff

Channel 4 was voted The Marketing Society's Brand of the Year at its annual dinner last night.

John Lewis urged by campaigners to pull ads from tabloid newspapers
John Lewis urged by campaigners to pull ads from tabloid newspapers

Daniel Farey-Jones

A campaign to punish tabloids financially for their "divisive" coverage of migrants and foreigners is gaining influence with a renewed push off the back of the high-profile John Lewis Christmas ad.

Lego spent less than £2,500 on ads with Daily Mail in last two years
Lego spent less than £2,500 on ads with Daily Mail in last two years

Gideon Spanier

Lego's decision to halt promotional activity with the Daily Mail should not hit the paper's ad revenues because the toy-maker has spent less than £2,500 with the title since the start of 2015.

Glamour drops 'handbag' format in brand overhaul
Glamour drops 'handbag' format in brand overhaul

Shona Ghosh

Glamour will ditch its "handbag size" magazine permanently, publishing in a larger format as it repositions as a more luxury offering.

Outdoor Plus sells large stake to private equity
Outdoor Plus sells large stake to private equity

Gideon Spanier

Outdoor Plus has sold a large minority stake to Inflexion Private Equity, giving the out-of-home company a war chest for acquisitions and capital investment.

BBC Earth and AKQA create Attenborough's 'Story of Life' app
BBC Earth and AKQA create Attenborough's 'Story of Life' app

Shona Ghosh

BBC Earth and AKQA have produced David Attenborough's "gift to the world" on his 90th birthday - an app collating the best of his natural history broadcasts.

Channel 4 announces first ever interactive ads on TV at 2017 upfronts
Channel 4 announces first ever interactive ads on TV at 2017 upfronts

Omar Oakes

Channel 4 is set to launch the first ever interactive ads on British TV through a broadcast player in response to a surge in demand for video-on-demand.

Snapchat files for $25bn IPO
Snapchat files for $25bn IPO

Omar Oakes

Snapchat's parent company has reportedly filed for a $25bn (£20bn) initial public offering.

Roadchef heads out on the highway with Elonex displays
Promoted
Roadchef heads out on the highway with Elonex displays

Getmemedia

The first in a new network of large digital advertising screens at Roadchef motorway service areas has been unveiled at Strensham on the M5...

'The bad guys will never stop evolving their methods' Timur Yarnall
Promoted
'The bad guys will never stop evolving their methods' Timur Yarnall

Timur Yarnall, comScore

comScore's Timur Yarnall offers an inside look at how technological developments, and greater industry cooperation, are fighting the threat of fraud and Sophisticated Invalid Traffic.

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