Brands battle to win Christmas: six festive ads reviewed | Why ageism is adland's next frontier | Every little insight helps to create Tesco's festive spots

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Campaign: Brands November 24, 2016

Brand news and analysis, powered by Marketing Latest Brands battle to win Christmas: six festive ads reviewed Staff It's the most wonderful time of the year, and brands are fighting to ensure they are the ones that consumers remember. Campaign asked four industry peers to take a gander at six of this year's festive ad offerings. Why ageism is adland's next frontier Nicola Kemp Diversity may be at the top of the advertising agenda but the issue of ageism has been conspicuous by its absence, Nicola Kemp writes. Every little insight helps to create Tesco's festive spots Simon Gregory It's November. The country's in tears and we're a nation divided. It can only mean one thing: the Christmas ads are out. Nabs ad shines light on pressure facing working parents Nicola Kemp Nabs, the industry support group, has launched an online film designed to highlight the challenges faced by working parents in advertising. Top Costa marketer Welch steps down from company Matt Chapman Costa chief marketing officer Carol Welch is leaving the company after three years. Team GB explores virtual reality for Winter Games Shona Ghosh Team GB is considering partners for a possible virtual reality and augmented reality push ahead of the 2018 Winter Olympics. How Team GB won social gold during the Rio 2016 Olympics Shona Ghosh Team GB has revealed how it won on social media during the Rio 2016 Olympics, using a small team to garner millions of impressions, views and downloads. Adidas ribs Paul Pogba in 'Never follow' campaign Shona Ghosh Paul Pogba might the world's most expensive footballer, but a new campaign from Adidas suggests aspiring footballers should not try and follow his path. Skyscanner and Airbnb deal talks signal growing power of China's tourism market Simon Gwynn Chinese travel group Ctrip International has agreed to acquire Skyscanner for £1.4bn, while reports say Airbnb is in talks to buy Xiaozhu, China's second largest home accommodation service. Selfridges to create world's biggest handbag hall Simon Gwynn Selfridges plans to triple the size of the handbag department in its flagship Oxford Street store as part of a £300m refurbishment. SodaStream in a fizz with bottled water industry over Game of Thrones-inspired ad Simon Gwynn SodaStream has hit back at the International Bottled Water Association over a cease and desist order for its recent online campaign. Premier League and Manchester United join 'Rainbow Laces' campaign Shona Ghosh The Premier League and Manchester United are among a second wave of brands backing LGBT charity Stonewall's "Rainbow laces" campaign. Black Friday: in numbers Georgina Brazier With the shopping craziness that is Black Friday taking place tomorrow, we take a look at the figures from last year's retail sales. Promoted Watch this space Chris Pelekanou, Clear Channel UK Advances in technology are driving the transformation in out-of-home's mass canvas for creativity that is making the oldest advertising medium the most exciting in the UK today Promoted Keep it simple, stupid Gaby Bell, M&C Saatchi London Today, with so much complexity, too many choices, forever evolving technology and a new advertising format appearing almost every day, people yearn for simplicity... Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Head of Marketing plus bonus & benefits PSD Group, London (Greater) Head of Brand £90,000 per annum Ball & Hoolahan, London Brand Planner £44,000 - £55,000 (negotiable) + benefits package Mars Chocolate UK, Excellent salary and benefits package UK Market Planner £44-55,000 + excellent benefits package Mars Chocolate UK, Slough, Berkshire Head of Operations and Marketing £50000 - £55000 Blue Skies Marketing Recruitment, West Midlands Head of Communications £54,540 to £58,631 with potential to progress to £62,721 through discretionary performance awards. Canterbury City Council, Canterbury, Kent Senior Strategic Planner £45-55,000 per annum + comprehensive benefits package EMO Unlimited, Bristol Business Director £Competitive salary and benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Senior PPC Executive Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent and Bristol

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